In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into her day-to-day work, from writing and legislative meetings in Lansing to building relationships across the profession. The conversation dives into key policy issues facing veterinarians, including opposition to a “courtroom advocate” bill without veterinary involvement, proposed changes to cat declaw legislation to account for owner health considerations, and the need for clear guardrails around veterinary telehealth. Ballard also highlights efforts to better support rural, mixed, and large-animal practitioners through hands-on training opportunities and potential loan repayment solutions, along with new mental health initiatives in collaboration with Not One More Vet. She also shares her approach to member engagement, including a focus on micro-engagement strategies, and closes with a few recommended reads that have influenced her leadership.

MSAE Insight is produced by Association Briefings.