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You walk into a supplier meeting and realise, halfway through, that they know more about you than you know about them. Your volumes, your renewal dates, your internal politics — and you know their website tagline. Pre-meeting research is the first thing to get sacrificed when the inbox is on fire, and for years a real supplier brief took hours to pull together.

Not anymore. In this episode, Carlo breaks down a 15–20 minute supplier intelligence workflow that lets you walk into any significant meeting with an unfair information advantage — no analyst, no living in Google News.

In this episode:

• Why supplier research is an "amber" task — AI-assisted, never AI-replaced
• The four-layer pre-meeting framework: financial, leadership, market, regulatory
• The exact 15–20 minute workflow, step by step (including the research prompt)
• A real, anonymised example where the brief changed the entire meeting
• The three ways this goes wrong — and the guardrails that keep you honest
• How to turn it into a habit that compounds into a market-intelligence archive

📋 Free supplier intelligence checklist — the exact steps from this episode: [link]

📘 Get the free ebook, The Procurement Professional's AI Playbook → thesmartersupplychain.com

🗞 Then join The Smarter Supply Chain Chronicle — practical, no-hype AI for procurement, every Tuesday.

Built on 28 years in procurement and supply chain. No vendor spin.

📘 Free — The Procurement Professional's AI Playbook: which procurement tasks AI can genuinely take off your plate, which it can't, and the prompts worth trusting. Grab it at thesmartersupplychain.com

🗞 The Smarter Supply Chain Chronicle — practical, no-hype AI for procurement, every Tuesday.

Hosted by Carlo Selorio · The Smarter Supply Chain · 28 years in the field, no vendor spin.