• Fathom CEO Richard White on Leveraging AI Meeting Notes for Scalable B2B SaaS Marketing
    2025/05/02

    Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.

    Check Out Fathom: https://fathom.video/

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    24 分
  • From Data Science to Generative AI: How to Think Like a Fractional Chief AI Officer with Josh Ebner of Sharp Sight Labs
    2025/03/28

    Show Highlights:
    5:13Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn

    10:40Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT

    17:00What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs

    21:00Data prep for vector databases: chunking content, using parsers, and why this step is critical

    25:00How marketers can use segmentation and clustering models for better GTM strategy

    32:00When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights

    34:00The future of LLMs in orgs: how they could replace middle management through summarization

    📍 Visit Josh at Sharp Sight Labs

    🤝 Connect on LinkedIn: Josh Ebner

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    41 分
  • How AI Scores Client Relationships for Scaling Professional Services: Courtney Baker, CMO of KnownWell
    2025/03/11

    Show Highlights:

    0:00 - Introduction: How AI is reshaping client management in professional services

    4:29 - Why professional service firms struggle with client data and decision-making

    9:00 - How KnownWell’s AI scores client relationships and predicts retention risk

    14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships

    19:30 - How AI surfaces upsell opportunities and prevents churn before it happens

    24:45 - The future of AI in operations and why marketing firms must adapt

    26:00 - Closing thoughts: How AI can give your business a competitive edge

    Find Courtney on LinkedIn

    Knownwell

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    26 分
  • How to Transform Your Team into AI Power Users with Paris Childress of Hop Online
    2024/11/11

    Hop Online

    Paris Childress on LinkedIn

    Show Notes:
    4:00 - Building an ICP Matrix with AI: Understanding customer profiles
    8:00 - How To Use client call transcripts to build better AI outputs
    14:00 - Creating an AI council: Getting 30 people on board without fear
    16:00 - Using GPT-4 as a strategic thought partner for agency transformation

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    20 分
  • How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai
    2024/10/10

    Zach on LinkedIn

    Reveal.ai

    6:01 - Exploration of how to use customer insights in marketing

    11:05 - Zach explains how customer understanding manifests in marketing efforts

    15:48 - Discussion on personalization in outreach and scaling efforts

    21:13 - Explanation of Anthropic's prompt builder and its benefits

    26:36 - Exploring different ways to use customer conversation transcripts for content creation

    31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"

    35:57 - Discussion on creating SOPs and improving processes with AI

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    38 分
  • Mastering Content Creation in the Age of AI: Insights from SEO Expert Greg Brooks
    2024/09/15

    Greg Brooks on LinkedIn

    SearchTides Website

    Highlight Timestamps:

    • 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content
    • 9:15 - Discussion on the process of identifying core topics and creating content strategy
    • 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic
    • 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice
    • 28:30 - Greg's perspective on the importance of brand equity in the future of marketing
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    38 分
  • How Enterprise Companies Can Overcome AI Adoption Challenges in Marketing
    2024/08/29

    Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.

    Manobyte - https://www.manobyte.com/

    Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/

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    25 分
  • The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai
    2024/07/23

    Matt McGrory on Linked IN

    Check out Arwen

    Timestamps:
    0:57 - Explanation of AI-powered content moderation

    2:57 - Using RAG for brand-specific engagement

    5:22 - Balancing AI automation with human oversight

    8:28 - Prompt engineering and human-reinforced learning

    9:00 - Using AI for creative storytelling in marketing

    12:27 - Manual moderation techniques before AI tools

    14:00 - Creating a structured approach to social media engagement

    17:32 - Understanding brand health reports and benchmarks

    21:38 - Analyzing sentiment and emotions in social media campaigns

    26:53 - Key takeaways for growing on social media using AI

    30:46 - Closing remarks and contact information

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    32 分