• AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channels
• The 95% Rule: 95% of content cited by AI agents has been updated in the last 10 months
• Four Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly cited
• Content Engineers: New role combining AI knowledge, content expertise, and business process optimization
• AEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just Google

• Using Google Search Console to find high-impression, low-click pages
• Internal linking as an overlooked SEO win
• Schema markup and proper H1-H4 structure for AI agents
• Content refresh frameworks (low/medium/high effort levels)
• Voice memo workflows for content creation
• Custom GPT projects for content strategy

• AirOps website: airops.com
• Benchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility

Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.

Check Out Fathom: https://fathom.video/

Show Highlights:
5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn

10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT

17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs

21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical

25:00 – How marketers can use segmentation and clustering models for better GTM strategy

32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights

34:00 – The future of LLMs in orgs: how they could replace middle management through summarization

📍 Visit Josh at Sharp Sight Labs

🤝 Connect on LinkedIn: Josh Ebner

Show Highlights:

0:00 - Introduction: How AI is reshaping client management in professional services

4:29 - Why professional service firms struggle with client data and decision-making

9:00 - How KnownWell’s AI scores client relationships and predicts retention risk

14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships

19:30 - How AI surfaces upsell opportunities and prevents churn before it happens

24:45 - The future of AI in operations and why marketing firms must adapt

26:00 - Closing thoughts: How AI can give your business a competitive edge

Find Courtney on LinkedIn

Knownwell

Hop Online

Paris Childress on LinkedIn

Show Notes:
4:00 - Building an ICP Matrix with AI: Understanding customer profiles
8:00 - How To Use client call transcripts to build better AI outputs
14:00 - Creating an AI council: Getting 30 people on board without fear
16:00 - Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedIn

Reveal.ai

6:01 - Exploration of how to use customer insights in marketing

11:05 - Zach explains how customer understanding manifests in marketing efforts

15:48 - Discussion on personalization in outreach and scaling efforts

21:13 - Explanation of Anthropic's prompt builder and its benefits

26:36 - Exploring different ways to use customer conversation transcripts for content creation

31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"

35:57 - Discussion on creating SOPs and improving processes with AI

Greg Brooks on LinkedIn

SearchTides Website

Highlight Timestamps:

• 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content
• 9:15 - Discussion on the process of identifying core topics and creating content strategy
• 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic
• 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice
• 28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.

Manobyte - https://www.manobyte.com/

Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/