Highlights:

01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t.

04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data.

05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear.

07:02 — If you only had five hours a month, here’s the single most effective lever to grow AI visibility.

09:15 — The “fat tail” effect in AI search and why cracking the top 50 matters more than ranking #1 on Google.

18:47 — Case study: how one brand tripled AI visibility in two weeks and what it reveals about the future of search.

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Stop Publishing Content. Start Engineering Demand with SuperMarketers. SuperMarketers is the AI Content Engine for B2B SaaS. Built to rank, answer, and convert. Learn more at www.supermarketers.ai

Connect with Gen Furukawa: https://www.linkedin.com/in/genfurukawa/

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Find Caelean Barnes on LinkedIn: https://www.linkedin.com/in/caelean/

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​Gauge helps companies show up in more AI answers. With traffic shifting off of Google and into AI, the way customers are discovering and deciding has changed.

Gauge measures responses in AI answers to find the highest leverage opportunities for your brand. This enables you to increase your AI presence and drive more leads. Customers are seeing over a 5x increase in AI answer share with Gauge.

Find out more at ​https://withgauge.com

LINKS:

• Retina Media: https://retina.media/
• Shane on LinkedIn: https://www.linkedin.com/in/shanehtepper/
• SuperMarketers: www.supermarketers.ai

• AI-Proof Channels: Events, referrals, and trust-based marketing are emerging as "AI-proof" channels
• The 95% Rule: 95% of content cited by AI agents has been updated in the last 10 months
• Four Pillars of Winning Content: Unique/authoritative, persuasive (to both humans and AI), well-structured, and properly cited
• Content Engineers: New role combining AI knowledge, content expertise, and business process optimization
• AEO vs SEO: Answer Engine Optimization requires optimizing for multiple AI agents, not just Google

• Using Google Search Console to find high-impression, low-click pages
• Internal linking as an overlooked SEO win
• Schema markup and proper H1-H4 structure for AI agents
• Content refresh frameworks (low/medium/high effort levels)
• Voice memo workflows for content creation
• Custom GPT projects for content strategy

• AirOps website: airops.com
• Benchmark your top pages against
the best in SaaS—and see what’s costing you visibility: https://www.airops.com/answer-engine-visibility

Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.

Check Out Fathom: https://fathom.video/

Show Highlights:
5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn

10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT

17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs

21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical

25:00 – How marketers can use segmentation and clustering models for better GTM strategy

32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights

34:00 – The future of LLMs in orgs: how they could replace middle management through summarization

📍 Visit Josh at Sharp Sight Labs

🤝 Connect on LinkedIn: Josh Ebner

Show Highlights:

0:00 - Introduction: How AI is reshaping client management in professional services

4:29 - Why professional service firms struggle with client data and decision-making

9:00 - How KnownWell’s AI scores client relationships and predicts retention risk

14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships

19:30 - How AI surfaces upsell opportunities and prevents churn before it happens

24:45 - The future of AI in operations and why marketing firms must adapt

26:00 - Closing thoughts: How AI can give your business a competitive edge

Find Courtney on LinkedIn

Knownwell

Hop Online

Paris Childress on LinkedIn

Show Notes:
4:00 - Building an ICP Matrix with AI: Understanding customer profiles
8:00 - How To Use client call transcripts to build better AI outputs
14:00 - Creating an AI council: Getting 30 people on board without fear
16:00 - Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedIn

Reveal.ai

6:01 - Exploration of how to use customer insights in marketing

11:05 - Zach explains how customer understanding manifests in marketing efforts

15:48 - Discussion on personalization in outreach and scaling efforts

21:13 - Explanation of Anthropic's prompt builder and its benefits

26:36 - Exploring different ways to use customer conversation transcripts for content creation

31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"

35:57 - Discussion on creating SOPs and improving processes with AI