Derek Iwasiuk, co-founder of SearchTides, breaks down his 5-layer "AI Search Undercurrent" framework for getting brands recommended by ChatGPT, Google AI Mode, and Perplexity. We dig into how he tracks 500+ prompts per client, why fan-out queries are the new keyword research, and the free tactics any founder can use today to boost their AI visibility, from Reddit AMAs to $80 press releases.Derek has 18 years of SEO experience and now runs operations and strategy at Search Tides, an AI search agency focused on financial services and beyond.Connect with Derek: www.searchtides.com⚡️ Grow 10x Faster with AI-Powered Growth System. No Team, No Agency, No Stress. Go here: https://supermarketers.ai/Follow me 👇https://www.linkedin.com/in/genfurukawa/===============================Who am I, and why should you listen to me?I’m Gen Furukawa — founder, operator, and marketing systems builder. I’ve built and sold a SaaS company, led marketing at a high-growth startup, and now help B2B SaaS teams scale content and demand with automation, AI, and strategy.At SuperMarketers, we don’t just give you content - we create powerful inbound growth engines that generate qualified leads without hiring too many people. I’ll share the exact strategies, processes, and automated systems we use with clients to help you turn your ideas into action, faster.Turn Your Team into a LinkedIn Growth Engine. Learn more: https://supermarketers.ai

AI has changed search. But not in the ways most marketers think.

In this conversation, Ross Hudgens, founder and CEO of Siege Media, shares findings from analyzing 12,000 URLs across B2B and B2C brands. The results challenge a lot of assumptions about AI content, SEO decline, and where visibility is actually shifting.

We dig into why Google is still growing in key categories, why bottom-funnel content is outperforming, and how Siege is using AI to strengthen (not replace) human-driven expertise. Ross breaks down where brands are over-investing, under-investing, and how to think about content when LLMs are rewriting the rules of discovery.

We also unpack:

• Why “what is” and “how to” content is losing ground
• The rise of comparisons, pricing pages, templates, and calculators
• How Siege uses automation for keyword research and LLM visibility
• A practical way to track your brand inside AI search results
• Data journalism as a defensible moat in a commoditized content world
• Why LinkedIn is becoming the new open web
• How to refresh existing content with AI-assisted frameworks
• What every B2B marketer should prioritize heading into 2026

If you care about visibility in an era where AI engines decide what gets seen, this episode offers a clear blueprint for what actually works today.

00:00 Introduction and Guest Welcome

00:40 AI's Impact on SEO and Content

02:28 Effective Content Strategies in the AI Era

04:42 Incorporating AI in Content Creation

06:35 Keyword Research and LLM Visibility

09:36 Data Journalism as a Defensible Moat

13:02 Social Media's Role in Content Strategy

16:31 Content Refresh and Update Strategies

19:39 Closing Thoughts and Contact Information

In this episode, Gen Furukawa speaks with Carl Holden, founder and CEO of RankBot, to unpack one of the most misunderstood parts of modern SEO: how link authority, automated outreach, and external site signals power both traditional Google rankings and AI-generated answers across ChatGPT, Gemini, and Perplexity.

Carl explains why backlinks still matter in an AI-first world, why large language models continue to depend on search results for rankings, and how marketers can build durable visibility in an era defined by Answer Engine Optimization.

You’ll learn how to think about off-page SEO in an unreliable, fast-changing algorithm landscape, and why diversifying your presence across blogs, YouTube, TikTok, Reddit, and short-form video is becoming essential for LLM citations.

01:35 Understanding Link Building and SEO

02:52 Automating Link Building with AI

04:22 Challenges and Strategies in Link Building

12:02 The Future of Off-Page SEO

17:15 Leveraging AI in Marketing

22:58 Final Thoughts and Advice for Marketers