On this episode of Suite Success, host Katie Cline sits down with Bri West and Jordan McDonough, co-founders of Somerled, a hospitality design firm that combines market research, guest psychology and intentional design to help owners create investments, not just interiors. The two began working together when Bri tapped her longtime friend Jordan to help design one of her own short-term rentals. A few properties later, other investors began taking notice and asking them to do the same for their homes. What started as a collaboration between friends has since grown into a business that has designed more than 1,500 properties across the country. Along the way, Bri has also built a portfolio of more than 35 short-term rentals of her own, giving the pair a unique perspective on the intersection of design, hospitality and ROI. Together, they unpack the formula behind designing spaces that don’t just look good, but perform. Bri and Jordan explain why they start with market data and the target guest before making a single design decision, how to determine which amenities are actually worth the investment, and why blindly joining hospitality’s growing “amenities arms race” can be an expensive mistake. They also share why owners need to stop designing for themselves, how the right experience can turn a place to stay into a reason to travel, and why rising guest expectations are ultimately a good thing for the hospitality industry. Plus, Bri and Jordan open up about building a company as longtime friends, the decision to leave corporate life behind, and why hospitality itself can be one of the most powerful growth strategies for any business. This episode is brought to you by Lodgify & Bilt Suite Success listeners can enjoy 20% off all MONTHLY Lodgify plans for 1 year after redemption with code SUITESUCCESS20, valid from September 14 through October 16. Offer applies to Yearly and Bi-Yearly plans. Timestamps: 00:00 Welcome to Suite Success 00:38 Meet the Founders of Somerled 02:01 Bri’s Origin Story 07:37 Jordan’s Career Path 11:06 Scaling Rentals Fast 14:10 Co-Founder Secret Sauce 18:38 Going All In 22:32 Naming Somerled 24:23 Somerled Client Process 30:04 Amenities That Drive ROI 31:14 Pickleball 33:18 Operational Reality Check 36:13 Design Mistakes to Avoid 37:46 Amenity Strategy Case Study 41:52 Becoming a Top Property 47:09 Design for the Guest 48:08 Wellness Trend 50:37 Best and Worst Hospitality 59:49 Suite Summary https://form.jotform.com/252193985491065?howDid=Referral&typeA19=Second%20Home%20First Use the link provided to schedule your free consultation call and get $1,000 off virtual design & $3,000 off design & project management services Connect with Jordan and Bri: Jordan's LinkedIn: https://www.linkedin.com/in/jordan-patchell-mcdonough-758a9ba4/ Bri's LinkedIn: https://www.linkedin.com/in/bri-west-2a7a93288/ Somerled Website: https://www.somerleddesigns.com/ Links: Apple Podcasts - Link Spotify - Link Suite Success Website - Link Connect with Katie
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