Meet Matthew Barnes.

He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business.

His key insight? Focus on lifetime revenue, not just new subscribers.

Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out.

Eventually, churn caps growth. So get new customers while minimizing churn.

In this episode, Matthew reveals marketing strategies that thrive. And why others flop.

Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks.

Matthew's insights will shake up your thinking. And show how to spark growth.

Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.

In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.

Topics

• How AI is Changing DTC Brand Conversions and Discoverability
• The Future of DTC Brands and eCommerce Market Trends
• The Future of eCommerce and AI-powered Personalization
• Exploring AI Uses in eCommerce and Content Creation
• Incorporating AI in Subscription Strategies for eCommerce
• Leveraging AI for Workflow Optimization and Text Analysis
• Discussing Microsoft Clarity and Its Benefits for eCommerce
• The Evolution of DTC Brands and Paid Memberships in a Post-COVID World
• Mikko's "Big Ask"
• The Use of Customer Data in eCommerce

Links & Mentions

• Shopify Shop App
• Lucky Orange
• Hotjar
• Microsoft Clarity
• Pod Squeeze
• Word Tune
• Ellis

Connect with Mikko

• Connect with Mikko Rekola on LinkedIn or Twitter
• Check out Woolman

Connect with Ben

• Connect with Ben Fisher on LinkedIn or Twitter
• Check out Rodeo

Charles Tichenor, founder of Disrupter School and a partner at Underoutfit Inc, a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape.

In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising.

Topics

• Debunking common mistakes in digital marketing, specifically in Facebook advertising
• Shifting focus from short-term gains to long-term cashflow sustainability
• Embracing change and evolving strategies in response to technology and marketplace dynamics
• Recognizing the limitations of advertising strategies and evaluating campaign effectiveness
• Rethinking ad testing and metrics for a more thoughtful and data-driven approach
• Insights on effective Facebook advertising strategies, including budget consolidation and user-centric approach

Links & Mentions

• Dylan Ander at SplitTesting.com
• Sarah Levinger
• Raoul van Heerden at eCom Ads
• Dara Denney on YouTube

Connect with Charles

• Connect with Charles Tichenor on LinkedIn, Twitter, Instagram, TikTok, or Facebook Group
• Subscribe: YouTube, iTunes, Spotify
• Check out Disrupter School

Connect with Ben

• Connect with Ben Fisher on LinkedIn or Twitter
• Check out Rodeo