『Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue』のカバーアート

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

著者： Subscription Doc
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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why 10% Off Won't Grow Your New Subscription Brand

    Why 10% Off Won't Grow Your New Subscription Brand
    2026/09/01
    A 10% discount is not a subscription strategy. If you are new to subscriptions, that small incentive rarely moves the people who actually stick around and drive real LTV.

    In this episode, I break down where new subscription brands should spend their limited time and resources. The answer is simpler than most people think: acquire subscribers with a compelling offer, then build a feedback loop that tells you who your ideal buyer really is.

    What we cover:
    • Why 10% off falls flat for shoppers new to your brand and product
    • Building more compelling offers with bulk options and tiered discounts
    • Using gifts as a cheaper acquisition lever that protects your margins
    • Collecting feedback through popup surveys, post-purchase surveys, and cancel flows
    • Identifying your real ideal subscriber (and why it differs from the one you whiteboarded)
    • Turning customer feedback into ad angles, product page copy, and onboarding messaging
    • Building a simple billing reminder that adds a little brand and effort
    • Why product adoption in the first 10 days wins 90% of the retention battle

    Get the offer right, gather the data, and onboard people to actually use the product. That loop makes every downstream retention problem far easier to solve.

    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
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    20 分
  • How Whatnot Became Our Second Biggest Channel at $5m

    How Whatnot Became Our Second Biggest Channel at $5m
    2026/08/25
    Everyone has been predicting live shopping for a decade. Battlebox actually made it work, turning Whatnot into a $5M channel and their second biggest in just over a year.

    In this episode, John Roman, CEO and founder of Battlebox, joins me to explain why Whatnot succeeds where Tik Tok Shop falls short, and how a live selling platform quietly became a top of funnel engine for their subscription membership.

    What we cover:

    • How Whatnot became Battlebox's second biggest channel, bigger than Amazon
    • Why Whatnot converts 30x more efficiently to the website than Tik Tok Shop
    • The difference between buying intent on Amazon versus brain-rot scrolling on Tik Tok
    • How community features like raids and community boost create Whatnot's real moat
    • Why Battlebox drops a content-first unboxing video that hypes every member
    • Skipping billing reminders and building anticipation through story-driven communication
    • Surveying your best customers instead of obsessing over the ones who left
    • Why six-months-plus buyers deliver higher AOV and LTV through content

    Guest: John Roman
    LinkedIn: https://www.linkedin.com/in/john-roman/
    Website: https://www.battlbox.com
    See his blog: https://online-queso.com/

    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
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    41 分
  • The 4 Things to Evaluate in Every Subscription Tech Stack

    The 4 Things to Evaluate in Every Subscription Tech Stack
    2026/08/18
    New tools launch every week, Stripe just entered the Shopify subscription space, and AI-powered analytics are everywhere. So how do you decide what actually deserves a place in your subscription tech stack?

    In this episode, I step back to look at the state of the subscription industry and share the four things I evaluate in every subscription tech stack before recommending a single change or, worse, a full replatform.

    What we cover:
    • Why Stripe's move into Shopify subscriptions signals a bigger play around the purchasing process itself
    • The trap of fixating on one small feature and losing sight of your whole program
    • Why replatforming is rarely your best first move (and what to fix instead)
    • Acquisition and offer strategy: the highest-impact area that barely touches your subscription app
    • Cancel flow and customer portal testing: where high-volume brands quietly lose subscribers
    • Processing health and why it depends more on your business than your platform
    • How third-party dunning and CX involvement improve your processing score and cut chargebacks
    • Evaluating integrations with tools like analytics platforms and interactive email

    The bigger point: more data and AI recommendations are great, but they only pay off if you have the bandwidth to work on the parts of the program you actually control. Get these four things right and you set yourself up for a stronger Black Friday, Cyber Monday and a healthier program long term.

    Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscrip...
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    13 分
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