A trusted brand can still lose the customer when every competitor looks equally credible. In this StrategyCast solocast, Lori Jones explores why trust is essential to brand strategy, but belief is what ultimately drives preference, action, loyalty, and advocacy.

Lori breaks down the progression from credibility to confidence to trust to belief, and explains why each stage answers a different question in the customer’s decision-making process. Through examples from Costco, Volunteers of America Colorado, and Apple, she shows how brands can move beyond simply being reliable and give customers something meaningful and distinctive to believe.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 00:00 Why trust is not the finish line
• 02:31 Credibility, confidence, trust, and belief
• 03:42 How Costco turns trust into belief
• 05:04 The problem with trust without distinction
• 06:31 Finding the belief inside Volunteers of America Colorado
• 08:16 Six conditions that help brand belief form
• 09:42 A practical brand belief check
• 10:39 How belief gives brands permission to lead
• 11:23 Moving from trust architecture to belief
• 12:10 What must your audience believe to choose you?
• 13:50 Why belief drives action and advocacy
  
  

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

The B2B shortlist is forming earlier than most marketers realize. Buyers are using AI, peers, independent research, and past experiences to evaluate vendors before they ever raise their hand, which means your brand may be in or out of consideration before sales sees a signal.

Lori Jones talks with Victoria Albert, CMO of Infuse, about how marketers can influence this invisible buying window. They explore why brand gets you considered but credibility and proof help you win, how AI is creating a sea of sameness, and why original content, AEO/GEO visibility, and answers to real buyer questions are becoming essential to B2B marketing strategy.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 00:00 The invisible B2B buying window
• 02:25 The Day 0 to Day 1 framework
• 04:15 B2B buyers are getting faster and more private
• 06:50 Why traditional demand generation is falling behind
• 08:55 The B2B funnel is collapsing
• 10:32 Brand gets you in the room, proof helps win
• 12:13 How AI is industrializing sameness
• 16:34 The operational challenge behind AI adoption
• 20:11 The confidence paradox in AI-assisted buying
• 21:21 Which information sources B2B buyers trust
• 23:46 Brand awareness and the dark funnel
• 25:24 AI confidence across the buying group
• 28:53 What modern CMOs need to change
• 29:28 The AI personalization execution gap
• 31:18 SEO vs. AEO and GEO investment
• 32:56 How to audit your brand's visibility in AI
• 36:09 Where to find Victoria's B2B research
• 36:49 Being found is not the same as being believed
  
  

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Better AI does not automatically produce better marketing decisions. As AI tools become widely available, the real advantage comes from proprietary customer understanding, trustworthy data, and the human judgment to know which insights actually matter.

On StrategyCast, Lori Jones talks with Tiffany Mullin-Radosevich, VP of Growth Operations at AYTM, about the changing relationship between AI, consumer insights, and marketing strategy. They explore why marketing and insights teams are becoming more integrated, how leaders can evaluate AI-generated answers, and why faster access to data can create risk when the underlying context is weak.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 00:00 Why better AI does not guarantee better decisions
• 02:05 Tiffany’s journey from marketing to consumer insights
• 04:09 How the insights industry is changing
• 06:23 Marketing and insights become one decision engine
• 07:46 What marketers should ask their insights teams
• 09:00 The risk of skipping real consumer research
• 10:06 Where competitive advantage comes from in an AI world
• 12:31 Building proprietary human understanding
• 13:36 Why the quality of human data matters
• 16:50 How to decide whether an AI insight is trustworthy
• 18:17 What to automate and where human judgment belongs
• 19:20 How AYTM uses AI agents in marketing
• 20:46 Why more AI-generated content is not always better
• 21:50 AI, expertise, and the problem of false confidence
• 24:01 Creating AI governance and a shared source of truth
• 25:49 How to reinvest the time AI gives you back
• 27:21 Building a stronger AI and marketing system for 2027
• 29:31 Why intelligence alone does not create belief

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!