00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up

Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.

In this episode we discuss:

• Early career
• Online abuse
• Using social media positively to build a career
• Quick fire football questions
• Who’s going to win the Premier League

One Question

One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.

Show Notes and Transcript

Full show notes, including a transcription and links to everything discussed can be found here.

00:00 - Mental health in marketing

15:15 - Introduction

16:30 - David's career background at Unilever

18:30 - Dollar Shave Club

40:37 - Who Gives A Crap

54:55 - Lynx

1:04:15 - Recommendations and wrap up

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

In this episode we discuss:

• The art of strategy
• Beavertown and how you help a craft beer brand go mainstream
• Is testing useful for strategists?
• How brand can unify an organisation
• What’s the future for agencies?
• Why agencies don’t charge for strategy
• Why direct mail is ace

• Building leads for SMEs on LinkedIn and Substack Will Poskett

  Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.

  In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.

  Find Will on LinkedIn or Substack.

  Andi Jarvis - Strategy Sessions Host

  If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

  Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

  If you enjoyed the show, please give it a 5* rating.

Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis

In this episode we discuss:

• Follow your instincts
• Why TMAF is important for the marketing industry
• What the opportunity is for TMAF and why they’re rebranding
• Why 5 year plans don’t work
• How Lianre engages with her stakeholders
• Using communities in marketing
• What Lianre and Seth Godin have in common

Recommendations

• Sarah Shimmons on the Strategy Sessions
• Seth Godin on the Strategy Sessions

• Learn Like a Lobster by Helen Tupper and Sarah Ellis

  Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.

In this episode we discuss:

• The power of imagination
• Why strategy is simple
• Do ideas just ‘find’ strategists
• Are strategists the smartest people in the room
• Three modes of thought for devising a brilliant strategy
• The most debated Christmas ad of all time
• The UK’s super bowl
• Promoting Iceland – the country, not the supermarket
• Taking on Google for Iceland (and Sweden)
• Stella’s new campaign

Tarek Sioufi

Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.

He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.

And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants.

Find Tarek on LinkedIn

Show Notes

Full show notes, including a transcription andlinks to everything discussed can be found here.

Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.

In this episode we discuss:

• Why perfection is overrated
• The insight behind Forest’s new campaign
• Why they rebranded
• How ad placement is as equally important as creative
• How you measure success when building a brand
• Why Ritson’s Mini MBA is worth the money

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page.

Joe Rampley

Joe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture.

After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest.

Find Joe on LinkedIn

Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.

In this episode we discuss:

• Why you shouldn’t chase seniority
• Building from DTC to retail
• The power of design for Sneak
• Satanic cults for marketing activations
• Building a brand around gaming culture
• Finding the sweet spot between nerd culture and popular culture
• The creative pressure to stay true to the brand heritage
• The impact of price promotion on brand
• Building communities for marketing while not “selling out”

Full show notes, including contact details and a transcript can be found here on the show page.

Paul Makaya is the Founder and CEO of Bergast House, one of Zimbabwe’s most progressive integrated advertising agencies, that produces work that fuses insight, design, and purpose to drive both business growth and cultural impact.

In this episode we discuss:

• Being authentically yourself
• Clients using AI
• Radio being the dominant media platform across Africa
• Shooting for greatness
• Why diverse teams perform better

Talk To Your Customers Research

I'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do.

All the details and the survey are on this page.

A full transcription, contact details and enhanced show notes can be found here: https://eximomarketingstrategy.com/never-average-with-paul-makaya-strategy-sessions-podcast/