00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up

Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.

In this episode we discuss:

• Early career
• Online abuse
• Using social media positively to build a career
• Quick fire football questions
• Who’s going to win the Premier League

One Question

One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.

Show Notes and Transcript

Full show notes, including a transcription and links to everything discussed can be found here.

00:00 - Mental health in marketing

15:15 - Introduction

16:30 - David's career background at Unilever

18:30 - Dollar Shave Club

40:37 - Who Gives A Crap

54:55 - Lynx

1:04:15 - Recommendations and wrap up

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

In this episode we discuss:

• The art of strategy
• Beavertown and how you help a craft beer brand go mainstream
• Is testing useful for strategists?
• How brand can unify an organisation
• What’s the future for agencies?
• Why agencies don’t charge for strategy
• Why direct mail is ace

• Building leads for SMEs on LinkedIn and Substack Will Poskett

  Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.

  In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.

  Find Will on LinkedIn or Substack.

  Andi Jarvis - Strategy Sessions Host

  If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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