Christian Dadson is Marketing Director, UK at Turo - the Airbnb for car rental (my words, not theirs!).

Christian came on the show to tell the story of how a tube ad featuring logos of their competitors came into the world.

In this episode we discuss:

• Why simple works – Turo kept its Tube ad super simple and had marketing experts scratching their head
• Online feeds offline – How Trustpilot data from search helped influence the ad creative
• Reacting to the market can be great marketing – How Turo reacted to Zipcar’s exit and turned it into a viral campaign.
• Talk to your customers – Why Turo stopped pushing the peer-to-peer car hire and changed everything.
• Managing both sides – how two-sided marketplaces can be demanding for marketing teams… but ultimately help achieve success.
• Christian's career lesson – never compromise on hiring (and why AI isn’t the answer to making hiring better)

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Sarah is the Global Planning Partner for adam&eve\TBWA and Dan is the Brand & Marketing Director for Currys. James Hayhurst, Founder of the Magic Sauce Course brought them together to discuss how you get the best from the agency x client relationship.

This is the first episode of Season 7 and we've got some gold coming your way. Make sure you subscribe.

In this episode we discuss

• Don’t kill baby turtles: why great creative ideas get pecked to death by feedback, sign-offs and “just one little change”.
• Good relationships aren’t cosy: how trust, honest disagreement and a willingness to feel uncomfortable help clients and agencies make better work.
• Do the strategy before the brief: define the problem, make real choices and stop asking creatives to work out what your business should be doing.
• From good to gloriously weird: how Currys’ “Beyond Techspectations” campaign came together—and why Dan nearly pulled the plug on it.
• Measuring success: why Currys MMM approach is unusual and discussing why the true measure of a campaign’s success is effectiveness.
• Hot takes: Stop whinging, competitor analysis and marketers being more worried about marketers than the market.

Link in the show notes...

• Magic Sauce Course
• How Not To Plan – 66 ways to screw it up by Sarah Carter and Les Binet
• Currys ‘Beyond Techspectations’ TV ads
• Mark Ritson’s MiniMBA Programme

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

Noam is a marketing leader who has grown brands like Marmite, Pot Noodle, Andrex and Huggies.

In this episode we discuss:

• The need for caring leaders
• Managing a brand during a war
• Category expansion for heritage brands
• Working with Paddington Bear
• Evolving iconic brands
• Distinctive brand assets and early crowdsourcing of content
• Doing well by doing good - a case study from Andrex

Noam Buchalter

Noam helps turn around and accelerate established brands leveraging his 24+ years experience as a Marketing leader, from Unilever UK Local Jewels like Marmite and Pot Noodle, to $1bn international brands like Andrex and Huggies at Kimberly Clark EMEA.

He has experience in consultancy and PE owned businesses and takes a holistic, pragmatic and commercial approach to managing brands. With specialisms in Brand Strategy, Innovation and Shared Value (Sustainability & Social Impact), Noam delivers results through a care for performance leadership style that builds Marketing teams who are motivated, skilled and resilient.

Find Noam on LinkedIn

Strategy Sessions Host - Andi Jarvis

This is the last episode of Season 6 and it's been a hell of a ride! I've loved meeting some amazing people this season and I hope you've enjoyed it too. I'll be back in September with a new Season. Until then, enjoy the summer!

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/care-for-performance-leadership-with-noam-buchalter-strategy-sessions-podcast/