In a world where digital feeds are overwhelmed with constant noise, standing out isn't about shouting the loudest, but about getting people to fall in love with your brand even in places where it doesn't always seem to make sense. When it comes to finding the secret to building unexpected brand obsession and maximizing the influence of your business, there is no one better to turn to than Alan Roll, Head of Brand and Creative at Deel.

In this episode of Straight to Voicemail, Adam Sockel hears from Alan on how companies can break through the clutter by tapping into amazing storytelling. Alan breaks down the intersection of category, customer, and company, explaining why finding your basic human truth and building an inspirational mythology will always win out over a commoditized conversation.

You'll learn:

• Tapping into a basic human truth is the essential foundation needed to get audiences genuinely excited and jazzed about your brand
• Building an inspirational myth anchors the brand, helping customers envision a different future tightly aligned with their own belief systems
• Balancing company authenticity, customer relevance, and category differentiation ensures you avoid a commoditized conversation
• As AI scales information, being surgical and precise with your brand story becomes critical to ensure it is interpreted correctly

Jump into the conversation:

(00:00) Why we wanted to hear from Alan Roll

(01:30) The core secrets to building an unexpected brand

(02:42) Tapping into basic human truths to activate an audience

(03:26) How the intersection of company, customer, and category creates authenticity

(04:40) Why AI makes precision in storytelling more critical than ever

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

In a global market overwhelmed by geopolitical shifts and trade volatility, achieving operational stability isn't about crossing your fingers and hoping for the best, but about building an ecosystem resilient to change. Real authority and sustainability in supply chain management come down to how agile your sourcing network is when global rules shift overnight. When it comes to building a bulletproof mitigation strategy and maximizing the financial health of your shipping operations, there is no one better to turn to than Anthony DeFilippis, Co-CEO of Cargo Trans.

In this episode of Straight to Voicemail, Adam Sockel hears from Anthony on how small and medium-sized businesses can survive the complexities of modern logistics by mastering the art of supply chain optionality. Anthony breaks down his vital framework for navigating trade uncertainty, explaining why proactive tariff planning will always win out over reactive crisis management.

You'll learn:

• How building a nimble, multi-supplier network eliminates single-source dependencies
• Why your customs broker is as critical as your accountant, and how tariffs often dwarf corporate taxes
• Why tariff mitigation must happen at the product development level, long before you place a PO
• How global customs agencies are heavily increasing vigilance on compliance and bills of material.

Jump into the conversation:

(00:00) Why we wanted to hear from Anthony DeFilippis

(01:08) Flexible sourcing and multiple suppliers

(01:15) Scenario planning and geographic diversification

(02:40) Tariff mitigation and transparent pricing

(03:11) Importance of close customs relationships

(03:51) Managing tariffs with upstream planning

(04:33) Supply chain visibility and disruption simulation

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

In a marketplace flooded with generic content and AI-generated noise, capturing your buyer’s attention isn't about out-publishing the competition, it’s about changing how and where you show up. True visibility today happens when your brand effortlessly enters the exact conversations your prospects are already having. To navigate this new frontier of digital discovery and learn how to optimize your authority for both human readers and machine algorithms, we sat down with Brandy Morton, Founder & CEO of Brandy Morton Marketing.

In this episode of Straight to Voicemail, Adam Sockel connects with Brandy to unpack the massive shift toward AI-powered search and answer engines. Brandy shares her practical blueprint for blending classic marketing wisdom with cutting-edge technology, demonstrating how a specialized focus on informational intent can turn a standard blog into a powerhouse revenue generator.

You'll learn:

• Why 87% of B2B buyers are now using generative AI from problem identification down to their final vendor shortlists
• How to shift from traditional keyword stuffing to building structured, expert-backed blog content that gets your brand cited by answer engines like ChatGPT
• Practical ways to track your brand's presence in AI search, from running manual buyer prompt tests to leveraging automated visibility checkers

Jump into the conversation:

(00:00) Why we wanted to hear from Brandy Morton

(01:15) The massive shift from traditional search engines to conversational answer engines

(03:14) Transforming B2B blogs into high-performing AI citation magnets

(04:36) How to audit your brand's visibility and track buyer prompts across platforms

(05:14) First steps to formatting your content for compounding, AI-forward SEO results

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.