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Hiring the wrong person can cost your business time, money, and momentum. Yet many business owners assume the problem is a lack of good applicants.

Rebecca Martin believes the real problem often starts much earlier—with the words you use.

People Don’t Apply to Jobs. They Apply to a Future

In this episode, Rebecca explains why hiring should be approached much like marketing. Instead of writing job posts that tell your company’s story, she shows how to create a clear signal that attracts the right people before they even apply.

Together we discuss why people apply to a future rather than a job, how to describe the role honestly, why revealing the hard parts of a position actually improves hiring, and how clear communication protects both your reputation and your business.

If you’re planning your next hire—or simply want to communicate opportunities more effectively—this episode offers practical ideas you can apply immediately.

In this episode you’ll learn

• Why hiring problems often begin with unclear messaging
• Why people don’t apply to jobs—they apply to a future
• How to write job descriptions from the applicant’s perspective
• Why honesty about the difficult parts of a job attracts better candidates
• The difference between vague requirements and meaningful standards
• How a clear hiring process improves your company’s reputation
• Rebecca’s five-part Right People Hiring Framework

Guest

Rebecca Martin is the co-founder of Right People Co. Her team developed the 5-part Right People Hiring Framework, helping employers create clear hiring messages that attract better-fit candidates, improve hiring decisions, and increase employee retention.

Resources

• Right People Co. – https://www.rightpeopleco.com/
• Bad Hire Cost Calculator – https://www.rightpeopleco.com/calculator
• Signal Strength Audit – https://www.rightpeopleco.com/signal-audit

Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

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Do you dream about turning your skills into income, but feel unsure how to build a business without making a reckless leap? Or do you already have ideas, certifications, or experience — but still feel unclear about what you actually offer and who you are meant to serve?

In this episode of StoryClicks, I sit down with business developer Marius Wenneson to talk about moving from a day job into your own business with stability, clarity, and focus.

We explore:

• Why keeping your day job while building on the side can be a wise first step
• How to build runway before making a bigger transition
• Why your certification is not your offer
• How to clarify what you actually sell
• Why “everyone” is not your customer
• How specificity helps the right people recognize you
• Why boundaries protect your energy, passion, and long-term sustainability
• How simple systems reduce mental load and make business easier to manage
• Why taking care of your health matters when you are the main resource in your business

Whether you’re preparing to start your own business, refining your offer, or trying to build creative work that does not burn you out, this episode will help you take the next step with more clarity, courage, and stability.

About the Guest

Learn more about Marius Wenneson and connect with him on LinkedIn.

Mentioned in This Episode

Visit StoryClicks: storyclicks.us
Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes.

You can also follow us @StoryClicks on Facebook and LinkedIn.

Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

Send us Fan Mail

We lead our businesses and projects with clear goals, but what about our families? Too often, the people we love most are guided by instinct alone. What might change if we offered them the same clarity and vision we bring to our work?

In this episode, Māris Prindulis talks with leadership coach Darren Ho, founder of The Restored Leader. Together they explore what it means to lead at home with intention — discovering your personal core value, clarifying your family vision, and understanding the unique roles within marriage and parenting.

•Why every family needs a shared vision — not just teams and businesses
•How to identify your personal core value
•The difference between roles in family life — spouse, parent, partner
•Practical steps to bring more unity and direction at home
•The power of “authentic faith” as a guiding principle

Whether you’re married, engaged, or leading a home on your own, this conversation will help you see your family as the most important place of leadership — and show you how to bring more peace, direction, and joy into it.

Mentioned in This Episode
•The Restored Leader – restoredleader.com
•The Restored Family Program (details available on the website)
•StoryClicks Podcast — more episodes on leadership, clarity, and creativity

Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.