What if the most profitable square footage on your self-storage property is the part you're not charging for? Truck parking is emerging as one of the fastest-growing ancillary revenue plays in storage real estate and most facility owners are standing on top of it without knowing it.

Joe Downs sits down with returning guest Sydnie Wilda, VP of Properties Self Storage at Truck Parking Club, the platform now operating across more than 6,500 locations nationwide.

With nearly a decade of self-storage experience spanning onsite management, operations, and ownership, Wilda breaks down how storage investors can turn vacant lots, unused acreage, and fenced-off expansion pads into immediate revenue — with no construction, no major commitment, and full operator control.

Two or three truck spots at $250 a month adds $43,000 to your facility's value at a seven cap.

The opportunity is here now.

Listen For:

6:18 Is the truck parking shortage — one space for every 11 drivers — the ancillary revenue signal self-storage owners have been ignoring? 14:21 What does Sydnie Wilda look for when evaluating whether a self-storage property can support Truck Parking Club listings?

22:27 How does Truck Parking Club underwrite a property when formal feasibility data is still thin for this emerging asset class?

30:46 What are the minimum commitments — and the exit terms — if a self-storage owner wants to list with Truck Parking Club?

41:43 What does every self-storage facility owner need to verify before listing truck parking spaces to stay legally protected?

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What if the data separating a profitable self-storage acquisition from a costly mistake has been sitting inside public CMBS filings all along…and almost nobody in the industry was using it?

Joe Downs sits down with Noah Starr, CEO and co-founder of TractIQ, the market intelligence platform tracking over 72,000 self-storage facilities nationwide and trusted by Brookfield, Public Storage, and Extra Space.

Before building the data infrastructure the industry was missing, Noah personally acquired eleven self-storage facilities across four states through his company Star Equity, underwriting deals that gave him a front-row seat to the blind spots that cost investors real money.

TractIQ now delivers historic occupancy, achieved rates, and full P&L data on more than $50 billion in self-storage assets… intelligence that used to be accessible only to REITs.

If you're evaluating storage markets in 2026, this is the episode that changes how you underwrite.

Listen For:

6:20 Why did Noah Starr leave institutional real estate to buy his first self-storage facility?

10:22 How does TractIQ help investors find off-market self-storage deals in under 30 seconds?

14:38 Why is checking today's competitor rates a self-storage underwriting mistake from the past decade?

22:34 What deals did Noah Starr lose and regret winning because of bad or missing data?

28:19 How should investors use CMBS occupancy data to verify a self-storage market before buying?

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Most self-storage investors have never actually verified they're properly insured... and the ones who find out they weren't usually discover it at the worst possible moment.

Joe Downs sits down with Terry Campbell; commercial insurance specialist at Johnson Insurance and a storage industry veteran who has built facilities, underwritten SBA loans at Live Oak Bank for seven years, served as CEO of Copper Storage Management, and personally owns eleven self-storage locations across the Southeast.

Terry brings a perspective almost no insurance professional can: he sees coverage gaps through the eyes of an owner, an underwriter, and an operator simultaneously.

From FEMA flood remaps that sent one facility's insurance from $11,000 to $84,000 overnight, to coinsurance penalties hiding in aging policies, to the specific coverages first-time buyers almost always skip, this episode is a direct challenge to every storage investor who has ever assumed they were properly covered… without actually checking.

Listen For:

4:58 Why should every self-storage buyer check the FEMA flood map before making an offer?

14:47 How do you know if your current self-storage facility is underinsured right now?

16:07 What replacement cost mistakes are self-storage owners still making after the COVID price spikes?

22:15 What coverages does Terry Campbell say every first-time self-storage owner must have at closing?

29:55 How does insuring a boat and RV facility or small bay flex space differ from traditional self-storage?

CONNECT WITH GUEST: TERRY CAMPBELL, BUSINESS DEVELOPMENT MANAGER | SELF-STORAGE & FLEX SPACE

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