What if the data separating a profitable self-storage acquisition from a costly mistake has been sitting inside public CMBS filings all along…and almost nobody in the industry was using it?

Joe Downs sits down with Noah Starr, CEO and co-founder of TractIQ, the market intelligence platform tracking over 72,000 self-storage facilities nationwide and trusted by Brookfield, Public Storage, and Extra Space.

Before building the data infrastructure the industry was missing, Noah personally acquired eleven self-storage facilities across four states through his company Star Equity, underwriting deals that gave him a front-row seat to the blind spots that cost investors real money.

TractIQ now delivers historic occupancy, achieved rates, and full P&L data on more than $50 billion in self-storage assets… intelligence that used to be accessible only to REITs.

If you're evaluating storage markets in 2026, this is the episode that changes how you underwrite.

Listen For:

6:20 Why did Noah Starr leave institutional real estate to buy his first self-storage facility?

10:22 How does TractIQ help investors find off-market self-storage deals in under 30 seconds?

14:38 Why is checking today's competitor rates a self-storage underwriting mistake from the past decade?

22:34 What deals did Noah Starr lose and regret winning because of bad or missing data?

28:19 How should investors use CMBS occupancy data to verify a self-storage market before buying?

CONNECT WITH GUEST: NOAH STARR, CEO OF TRACTIQ

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