Ellie Ronning is part of the enterprise strategy team at Signifyd, where she works with some of the largest direct-to-consumer retailers and merchants in the country. She is a former merchant herself, with fifteen plus years on the business side in New York. Brent talked with her at Shoptalk Fall in Nashville.

Signifyd is a commerce protection platform, a decisioning layer across the customer journey from account login to checkout and returns. Signifyd backs each decision to approve or decline an order with a liability shift.

In this conversation

• Merchants who say they don't have a chargeback problem are often over declining good customers to keep chargebacks low
• In Ellie's words, "They're leaving a lot of money on the table by over declining"
• The Signifyd commerce network draws on transactional data across the merchants it works with, so a customer who is new to one site has often been seen elsewhere in the network
• Signifyd has been a machine learning company for about fifteen years, and its models are learning to tell an agent's transaction from a human's
• On agentic commerce, merchants are starting with search and discovery, refining item data, attributes and brand voice
• Ellie's hot take, agentic commerce will push merchants toward a unified commerce strategy, because you can't have siloed data in an agentic world

This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at contentcucumber.com/b2b-commerce-trends-report.

Signifyd signifyd.com

Ellie Ronning on LinkedIn linkedin.com/in/ellieronning

Talk Commerce talk-commerce.com