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A big network does not automatically create great referrals.

If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal Williams wants you to change the way you think about it.

In Episode 238 of From the Yellow Chair, Crystal talks about shifting from traditional networking to intentional relationship building.

The strongest referrals usually do not come from meeting someone once.

They come from trust.

In this episode, you will learn:

• Why knowing people is different from building relationships
• Why giving before you ask can strengthen your network
• How to stay connected without turning every interaction into a sales pitch
• Why vendors, past customers, community connections, and business partners can become valuable advocates
• How mutually valuable relationships can create stronger referral opportunities
• Why your reputation matters every time someone recommends your company

The goal is not to know every person in the room.

It is to create relationships strong enough that people know your business, trust your company, and are excited to advocate for your brand.

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

More contractor marketing resources:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

Ready to take a closer look at what is working in your marketing and where there may be opportunities to grow?

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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