Is your marketing actually bringing your shop great customers—or just creating more car count without the GP$?

In this episode of Auto Repair Profit Leaks, Dave Schedin and Mike Cooper flip Ask Dave Anything around and start asking the kinds of hard questions they use when coaching auto repair shops.

They dig into one of the biggest misconceptions in automotive marketing: that getting more people through the door automatically means your marketing is working.

It doesn’t.

Dave and Mike explore the difference between discounts and incentives, why dollar-driven advertising can attract customers who never return, and why your Service Advisors are every bit as important to your marketing as your website, SEO, emails or postcards.

They also discuss customer attrition, referral marketing, relationship intelligence, ideal customer profiles, communication styles and why independent shops need to stop positioning themselves below the dealership.

One of the biggest questions from the episode:

What is the biggest message in your marketing—the dollar sign or the relationship?

Because the goal isn’t simply more work.

It’s better customers, stronger relationships, greater retention, more referrals and more GP$.

If you're spending money chasing new customers while existing customers quietly disappear, this episode will give you a very different way to look at marketing.

Learn more about the Auto Repair Profit Leak Challenge and Profit Leak Bootcamp at CompuTrekSystems.com.