Why do we make sales so awkward when, really, it's just a conversation?

In this episode of Behind the Books, we're joined by Natalie Tolhopf, sales and business coach, author, speaker and a familiar face to the NZQBA community.

Nat has spoken at our conferences, MC'd an entire event, and even turned this year's session into a game of netball. So we knew this conversation would be anything but boring!

We talk about why business owners overthink sales, how Bookkeepers can confidently offer additional services, and why the biggest opportunities for growth might already be sitting within their existing client base.

Nat also puts Sandi and Kenn through an unexpected sales coaching session, shares her own business journey (including some hard lessons), and somehow we end up discussing babies, hormones and overthinking!

This episode covers:

• Why sales doesn't need to feel pushy or uncomfortable
• How to turn everyday client conversations into opportunities
• Why Bookkeepers should stop giving away valuable work for free
• How to build a 'sticky business' that keeps clients coming back
• Why growing bigger doesn't always mean growing better
• The importance of confidence, reputation and knowing your worth
• Why sometimes all you need to do is ask!

If you've ever hesitated to offer an additional service, worried about charging your worth, or wondered how to grow without constantly chasing new clients, this conversation is for you.

Find out more about Nat: https://natalietolhopf.com/