In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales!

Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year!

💡 High Level Holiday Help

• Lulu.com | Preparing for Holiday Book Sales
• Lulu.com | Gift Ideas

💡Part 1: Know Your Campaign Goals

• Ep #119 | Marketing Your Book to Humans by Optimizing for Robots
• Ep #131 | Giving Your Customers a Reason to Come Back

💡 Part 2: Get Your Products Holiday Ready

• Ep #83 | Calendars Are Still Cool (We Can Prove It)
• Blog | What the Hell Is Metadata?
• YouTube | DIY Holiday Gift Ideas

💡 Part 3: Get Your Storefront Holiday Ready

• Ep #41 | Getting Your Bookstore Ready for the Holidays
• Blog | 9-Step Holiday Preparation Guide For Independent Booksellers
• Blog | Lulu Direct Buy Button Setup Guide

💡 Part 4: Proactively Provide Customer Support

• Ep #92 | 5 Customer Service Tips for Ecommerce Success
• Blog | Customer Service and Your Ecommerce Business

💡 Part 5: Build a Realistic Holiday Marketing Plan

• Ep #133 | Building Excitement Before Your Book Launch
• Ep #136 | Measuring Your Publishing ROI
• Blog | Black Friday & Cyber Monday Holiday Sales Planning
• Webinar | Holiday Marketing Tips for Non-Fiction Authors with Alexa Bigwarfe

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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