Stop Forcing Generosity: What Nonprofits Get Wrong About the Brain with Cherian Koshy
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Stop Forcing Generosity: What Nonprofits Get Wrong About the Brain with Cherian Koshy
-
ナレーター：
-
著者：
Michael talks with Cherian Koshy about his book Neurogiving and how neuroscience and behavioral science explain generosity and decision-making. Koshy, a longtime nonprofit professional, says the goal isn’t to manufacture generosity but to create conditions that make giving easier, emphasizing choice architecture, identity, belonging, emotion, and trust. He explains why metrics and “the business case” often fail, describing decision “gates” such as affective reasoning, identity alignment, and the identifiable individual effect, and argues that logic comes last. They discuss how nonprofits and companies should resequence outreach to prioritize relationship and trust-building, why transactional “pitch-first” approaches backfire, and how AI-driven growth tactics can burn trust and retention.
Timestamps:
00:24 Welcome
01:08 Meet Cherian Koshy
01:37 Why Neurogiving Exists
03:11 Early Fundraising Lessons
07:47 Innate Altruism Explained
13:07 Why Metrics Fail
19:33 Resequencing Trust First
25:47 AI and Trust Cliff
29:30 Key Takeaways on Generosity
35:06 Closing
Connect with Cherian:
https://www.cheriankoshy.com
https://www.labnotes.neurogivingbook.com
https://www.linkedin.com/in/cheriankoshy/