On this week's episode, Avery is joined by Chantell Hammond, founder of Strategy Square, to discuss how short-term rental owners and property managers can grow their businesses through smarter marketing and direct booking strategies. Chantell explains why hosts should stop chasing every new social media trend, marketing tactic, or AI tool and instead look for clues within their own businesses to determine what will actually drive results. She shares how understanding your ideal guest’s motivations can shape everything from property design and marketing messaging to email campaigns, targeted ads, and partnerships with local businesses. Chantell also explains why building an email list and cultivating relationships with local event organizers can create valuable direct booking opportunities, emphasizing that sustainable growth requires intentional effort rather than chasing shortcuts.

Connect with Chantell:

www.strategysquare.co

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
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For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon