Ever wondered why that ad for a new game shows up right when you're bored?

That's AppLovin, the clever company using AI to connect apps with users who'll actually play and pay.

Started by three pals in California back in 2012, they've built AXON 2.0, a super brain that analyzes your swipes to predict hits, all while respecting new privacy rules from Apple and Google.

They smartly sold their own games this year to laser-focus on ad tech, pushing their profits to an insane 76% margin in the latest quarter—it's like finding a cheat code for making money!

Revenue blasted up 77% to $1.26 billion, and they're dipping into e-commerce for even more growth, though they've got to dodge lawsuits and fierce rivals like Meta. It's a hilarious reminder that in the app world, data is the new comedy gold, turning random taps into serious cash.

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