『Sticky Lawyers』のカバーアート

Sticky Lawyers

Sticky Lawyers

著者: John Reed
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概要

As an attorney, how do you build trust so your clients stick to you? Do your unique practice areas, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions? Host John Reed talks with real lawyers and has them share the stories about how they got sticky and what they've done to set themselves apart from the competition.© 2026 Rain BDM All Rights Reserved マーケティング マーケティング・セールス 経済学
エピソード
  • Full Throttle: The Journeys of a Litigator and Race Car Driver
    2026/01/22

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    Controlled speed requires split-second decision-making, a complete presence in the moment, and an intimate understanding of risk. Many attorneys experience that in the courtroom, but what if you sought it out every weekend, pushing high-performance machines to their limits on some of the country's most legendary race circuits? Meet Roman Lifson, an accomplished trial lawyer and champion race car driver.

    Roman has carved out a unique niche in motorsports law while competing wheel-to-wheel in amateur racing across the country. He's spent decades mastering two entirely different forms of competition, discovering along the way that the lessons from one world directly inform the other. From learning to trust fellow competitors inches away at high speed to understanding when fighting serves the client and when it doesn't, Roman has built a practice—and a life—around the intersection of speed, strategy, and human connection.

    In this episode, Roman talks with Sticky Lawyers host John Reed about his various journeys: his family’s realization of the American Dream, his progression as a driver, and his evolution as a lawyer from warrior to counselor and relationship-builder. Oh, and why he feels safer driving 160 mph on a racetrack than fighting traffic on I-95

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    47 分
  • Sticky Lawyers Looks Back: Lives in Practice
    2026/01/08

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    What if you can’t separate the lawyer from their identity?

    This compilation features attorneys whose practices aren't just what they do—they're who they are. They didn't choose their niches through market analysis or strategic planning. Their practices chose them.

    The pattern is clear: authenticity creates the most sustainable practices. The conscientious orthopedic surgeon becomes a conscientious personal injury lawyer. The geneticist who brings science to law and law to science. The proud son of Polish World War II refugees who helped shape Poland's commercial law framework.

    The stories of these and eight other Sticky Lawyers prove that the most fulfilling legal careers emerge when lawyers bring their whole selves to their work—their backgrounds, their struggles, their victories, their identities.

    In this special compilation, host John Reed looks back at guests who show that for some Sticky Lawyers, you can’t separate the person from the practice.

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    53 分
  • Sticky Lawyers Looks Back: The Architects & Builders
    2025/12/31

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    What separates lawyers who wait for opportunities from those who create them?

    Architects and builders don’t just succeed in their practices—they invent them. They see gaps in the legal landscape and fill them with innovation, creativity, and determination.

    These are lawyers who treated their practices as laboratories, testing business models before scaling them. They created infrastructure for career paths that didn't exist, transforming fringe concepts into recognized professions. They designed self-sustaining programs and constructed technological platforms to solve systemic problems.

    In this special compilation episode, Sticky Lawyers host John Reed looks back at guests who have rethought the practice of law, the solutions they offer, and ways to meet clients and their needs where they are.

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    47 分
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