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In this episode, I talk to business development coach and consultant Brenda Pontiff, who also appears regularly on the Los Angeles comedy circuit. In addition to sharing our experiences in the world of standup, we discussed a variety of issues relating to both business development and lateral recruiting, including:

• Her career as a sales executive at both major accounting firms and law firms.
• Her unique role as an intermediary for lateral groups evaluating their suitors' commitments vis-a-vis integration and business development support.
• How she uses comedy in her workshops.
• Her thoughts on how AI will change both business development and the practice of law.

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In this episode, I interview Deborah McMurray, long-time marketing strategy and technology consultant. Among the topics we cover:

• Her journey from her days as a client relations executive during the infancy of law firm marketing to an independent consultant to starting her own multifaceted legal management company..
• How that company, Content Pilot, has been integrating artificial intelligence in its software products.
• The announcement of Content Pilot's launch of a new AI-driven version of the company's experience management product.
• How that product can address deficiencies in lateral partner hiring and integration.
• Our joint efforts in the College of Law Practice Management.

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McCormick Group

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Last year, we discussed what the impact of the executive orders would be on the firms that settled with the government. Now that a year has passed, Steve and his colleague David Ris provide some observations. Among the areas covered:

• How much turnover has there been at the settling firms, as well as those firms that challenged the government.
• Why some firms have seen significant departures, while others have not.
• The impact on associate retention.
• The impact on diversity, equity and inclusion initiatives.

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McCormick Group