Steve O'Brien on Building Clear21/iBodyshop, growth plans and upcoming AI innovation.
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In this episode, hosts Brendan Gale and Matt Pugliese sit down with Steve O'Brien, the founder and managing director of Clear21, creator of iBodyShop, Repair Connection and Clear21 Assessing.
Steve shares his journey from the early days of desktop computing and DOS-based software through to building one of the most widely used collision repair platforms across Australia and New Zealand. He discusses the lessons learned from decades of entrepreneurship, the importance of listening to customers, and how a relentless focus on efficiency, reliability and innovation has helped shape Clear21's success.
The conversation also explores Clear21's expansion into the UK market, the company's private equity partnership, and the next generation of AI-powered tools set to transform the collision repair industry. From AI estimating and voice-driven workflows to intelligent business insights and automated administration, Steve provides a fascinating look at how technology is reshaping repair operations.
Whether you're involved in automotive repair, insurance, technology or business leadership, this episode delivers valuable insights into innovation, customer-focused product development and the future of the industry.