In this episode of the Passion Millionaire Podcast, Robert Roth speaks with Steve Barton, business coach and creator of The Game of 10, who took over his family's struggling flower shop at just 22 years old after his father suffered a sudden stroke, and grew it from $200,000 in revenue into a seven-figure business before selling it for millions right before the 2008 housing crash.

Steve shares the behind-the-scenes decisions that separate businesses that stay small from those that scale, from sourcing flowers direct from Holland to cut costs, to creative branding moves like turning a building wall into a legal mural to bypass Maine's billboard laws, to breaking into the high-margin wedding market through strategic venue partnerships. He explains why growth often comes down to differentiation and perceived value, not just working harder, and how building the right team and systems allowed him to run two locations without losing consistency.

The conversation also explores business acquisition, seasonal revenue planning, knowing when to sell, and the mindset shift Steve made from business owner to high-performance coach. He unpacks his coaching philosophy built on intention, intuition, and staying aligned with your highest self, especially through major life and business transitions. If you want real lessons on scaling a business with creativity and exiting it at the right time, this episode is packed with insights you can apply today.

Connect with Steve Barton:
https://www.linkedin.com/in/coach-steve-barton/

Podcast Website:
https://rockandrollyourdreams.com/podcast/