Episode Summary

Stephen Curry discusses the Golden State Warriors’ championship ambitions, his approach to retirement, the future of Curry Brand, and his expanding business portfolio. He also shares how Underrated Golf is creating access for young players, why he chose Li-Ning, and where he sees opportunities across media, AI, basketball, golf, and women’s sports.

Episode Notes

Stephen Curry joins Alex Sherman at Bethpage Black for a wide-ranging conversation spanning basketball, business, golf, media, footwear, artificial intelligence, the WNBA, and the next stage of Curry’s career.

Curry explains how his experience as an overlooked three-star basketball recruit inspired the Underrated brand and its focus on opportunity, equity, and access. He reflects on the growth of the Underrated Golf Tour, including young golfers who have progressed from the program into college golf and PGA Tour opportunities.

The conversation also explores Curry Inc. and the portfolio Curry is building beyond basketball. Curry discusses Unanimous Media, his Eat. Learn. Play. foundation, the animated basketball film GOAT, and his ambitions across film, television, publishing, and podcasting.

Curry also goes inside his move to Li-Ning after entering footwear free agency. He describes testing products from multiple brands, wearing Jimmy Butler’s Li-Ning shoe in a game, and what attracted him to Li-Ning’s product quality, innovation, global ambitions, and willingness to invest in Curry Brand. He says work is underway on a new signature shoe, with hopes for a release in early 2027, while golf, lifestyle, and training products are also part of the longer-term vision.

On the court, Curry discusses the Golden State Warriors, the challenge of competing in a deep Western Conference, and his desire to remain in championship contention while helping the team establish a new identity. He addresses his health, his long-running partnership with Draymond Green and Steve Kerr, and why changing teams is not the path he is looking to take.

Curry also weighs in on the state of the NBA and WNBA, athlete recruitment for Curry Brand, partnerships involving Google, Gemini, and KPMG, and how young people can prepare for a world being rapidly reshaped by AI.

Finally, Curry talks candidly about retirement. While he says Father Time is always part of the equation, he still believes he can perform at a high level and describes a sense of urgency around making the most of the next two years.

Topics and timestamps:

02:05 Curry Inc., Unanimous Media and Eat. Learn. Play.

02:44 GOAT and future film and TV projects

03:46 Curry’s footwear free agency and move to Li-Ning

06:09 Golden State Warriors and championship contention

07:58 Curry, Draymond Green and Steve Kerr

08:41 Health and maintaining an elite level of play

09:12 Sponsorships, endorsements and business partnerships

10:02 AI, Google Gemini and preparing young people for technological change

10:36 Curry’s next signature shoe and plans for 2027

11:47 Curry on the state of the NBA

12:22 WNBA growth, visibility and leadership

13:15 Caitlin Clark, Paige Bueckers and Curry Brand athlete recruitment

13:52 Li-Ning’s investment in Curry Brand

14:17 Retirement, Father Time and Curry’s next two years

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.