You can’t scale a brand today without scaling content.

Yet, most companies are still using outdated systems, fragmented teams, and expensive models that weren’t built for the modern marketplace.

Liz Giorgi is the co-founder and CEO of soona, the all-in-one creative platform to make, manage, and optimize high-quality photo and video content across channels

She shares how she replaced expensive, disjointed production workflows with an on-demand, tech-enabled creative platform designed for modern ecommerce.

Liz also dives into AI ethics, creative leadership, and why founders must think like community builders, not just operators.

In this episode, you’ll learn:

✨ Why content is so much more than marketing - it’s brand experience

✨ How to align creative incentives so partners win when you win

✨ What brands get wrong when moving from DTC to online marketplaces

✨ Where AI can accelerate your workflow and where it damages trust

✨ How brand leaders can pave new paths and help define AI ethics

A powerful listen for founders, CMOs, entrepreneurs, and intrapreneurs who want to reimagine business models, build brands with standards, and scale without selling out.

Liz’s Creative Inspiration

Book: Creativity, Inc. and To Pixar and Beyond

Brand: Figma

Beverage: Margarita with high-quality salt

Song: Early 2000s punk rock, especially Paramore

How do you get people off their phones and excited to shop in real life again?

Emily Schildt is the founder and CEO of Pop Up Grocer, the discovery destination created for curious shoppers and emerging brands that deserve to be found. She created Pop Up Grocer after years in CPG marketing where she saw incredible, new products get lost in overcrowded aisles and online or priced out by a broken system.

Pop Up Grocer started as 30-day pop ups across major cities. It has evolved into a store within a store (namely Nordstrom) and a permanent footprint, starting with the flagship in New York City and a second on the way. Emily shares what she has learned about reimaging IRL brand experiences with a concept the next actually wants to visit.

In this episode, you’ll learn:

✨ Why discovery drives demand and repeat in today’s experience-first marketplace

✨ What makes physical experiences memorable in ways digital can’t

✨ How community and brand storytelling strengthen consumer connection

✨ Why committing before you feel ready can be the fastest way forward

✨ A simple creativity practice to steal (hint: get out of your bubble, talk to six people)

A listen for anyone reimaging brand experiences and business models who wants to make discovery feel fun again.

Emily’s Creative Inspiration

Book: Why We Buy by Paco Underhill

Brand: Everything on PUG shelves

Beverage: Extra dirty martini

Song: She said she needs a pump up song

How do you ensure constant creativity to drive sales and brand loyalty week after week?

Amy Eldredge is Vice President of Menu at Crumbl, one of the fastest-growing brands in the world. She leads the brand’s 52 highly anticipated weekly menu drops per year across the franchise system of more than 1,000 locations (and counting).

In this episode, Amy takes us behind the scenes of what it takes to turn cultural moments, customer input, and culinary instinct into craveable products that scale. From viral collaborations like Benson Boone’s Moonbeam Ice Cream and the Kardashian collab to in-the-moment launches like the Dubai Chocolate Brownie, she shares hits, misses and lessons learned. A self-taught innovator and baker, Amy shares how Crumbl filters trends, tests ideas, and builds systems to ensure consistent creativity.

In this episode, you’ll learn:

✨ How to balance cultural relevance with brand fit for breakthrough innovation

✨ How customer and cross-functional collaboration helps fill your pipeline faster

✨ How to test ideas quickly with customer feedback before you invest in development

✨ How to learn from risks, hits and misses, and use them to improve future launches

✨ Where AI helps expedite innovation, and where human judgment still wins

A must-listen for brand leaders who want to move faster, innovate smarter, and create the next, best newsworthy product promotions for constant news and consumer love.

Amy’s Creative Inspiration

Book: The Book of Secrets by Deepak Choprar; From Impressed to Obsessed by John Picoult

Brand: Lyre’s, De Soi, and St. Agrestis

Beverage: Apple brandy sidecar or a

This episode is for brand leaders who are ready to stop waiting and start creating.

Toni Ronayne is the founder of the C-Society and a fractional CEO, specializing in enterprise and brand transformation for growth-stage and scaling brands. She partners with founders, boards, and executive teams during moments of complexity, helping align brand, operations, people, and strategy to drive sustainable performance.

After years climbing the traditional corporate ladder at Starbucks, LIttle Caesars, Freshii, Perkins and more, Toni saw what many leaders are experiencing: fewer seats at the table, flatter org charts, and a leadership model that doesn't fit modern businesses or real life. Instead of forcing herself back into a shrinking mold, Toni built something new: an innovative, fractional leadership model that gives brands access to senior talent when they need it, and gives leaders a way to create true impact without burning out.

In this episode, you’ll learn:

A timely conversation for leaders who want more freedom, more creativity, and a clearer way to build what comes next.

Books: The Enneagram Test

Brand: Knix and Mandy’s Gourmet Salads

Beverage: Gin and tonic or spicy margarita mocktail

Song: “Unstoppable” by Sia

Modern marketing offers more tools than ever before. But Eleanor’s message is clear: growth doesn’t come from doing more, it comes from doing the right things well.

Eleanor is the founder and CEO of Verity, a shopper marketing and retail media agency helping up-and-coming brands grow in a world made for big-brand incumbents. After a career at PepsiCo and high growth challenger brands like Kodiak Cakes and Siete Foods, she saw brands often confuse access with traction and activity with progress.

Eleanor breaks down what actually drives brand growth today and what gets in the way when teams chase new tactics before the strategy fundamentals are in place.

✨What challenger brands can do that legacy brands can’t, and how to leverage it

✨Why in-store still matters, even as retail media and e-commerce grow

✨Where to focus when budgets are tight and velocity matters most

✨Why marketing can’t fix broken unit economics and what leaders should fix first

✨How to decide which growth levers are worth pulling now, and which to ignore

A practical conversation for brand leaders navigating modern marketing and shifting consumer expectations without losing sight of what actually moves their business.

Book: Pour Your Heart Into It by Howard Schultz

Song: “So Much Better” from Legally Blonde

This conversation is a rare treat.

Roxanne Quimby is co-founder and former CEO of Burt’s Bees, artist, conservationist, philanthropist, and one of the most influential brand builders of the last half-century.

Roxanne doesn’t seek the spotlight. She seldom gives interviews, doesn’t let anyone take her picture, and almost never appears on camera. In this episode, she generously shares the ideas, routines, and values that created one of the most trusted brands of our time, and how she stays creative to make historic and lasting impact.

Roxanne spent years living off the grid. This nature-led lifestyle became the foundation for Burt’s Bees, the iconic personal care brand that helped redefine the beauty category long before “clean,” “organic,” or “purpose-led” became industry buzzwords.

Under her leadership, Burt’s Bees scaled nationally and internationally, eventually selling in two landmark transactions that valued the company at more than $900 million. For Roxanne, the exit was not an ending, it was a beginning.

Using the proceeds from the sale, Roxanne donated more than 87,000 acres of land to help create Katahdin Woods & Waters National Monument, along with tens of millions of dollars to the National Park Service and other causes.

Today, Roxanne has come full circle, returning to art, conservation, and hands-on creativity. We talk about her latest projects, and how she continues to create, collaborate, and give in ways that will inspire brand leaders everywhere.

✨ How to build a brand people love by staying grounded in truth and simplicity

✨ Why humor and humanity help stories travel further than polished marketing

✨ How nature’s pace teaches patience and incremental change compounds

✨ Why choosing what not to do can be just as powerful as what to pursue

✨ What it looks like to turn success into true, lasting and shared, impact

A sweet reminder that the most enduring brands, and the most creative lives, are cultivated with integrity and courage to stay creative in every chapter.

Roxanne’s Creative Inspiration

Books: Food photography and cookbooks

Brands: Cheerios and Quaker Oats

Beverage: Espresso martini

Song: Call Me By Your Name

The best trends reflect deeper, lasting shifts in how we shop, eat, and behave. If you want to understand which trends are gaining real traction, and what they mean for your brand and business, this sneak preview of the year ahead is especially for you.

Megan Lynberg is Senior Vice President of Client Strategy at Datassential, the world’s leading intelligence platform tracking the most relevant trends. Her work predicts what will impact consumer categories from restaurants and CPG to personal care and beauty.

Megan shares how Datassential helps the best restaurant, retail, and CPG companies translate consumer insights into ideas, evaluate new concepts, and find white space earlier. And she explains how you can plan, prioritize, and innovate with confidence.

In this episode, you’ll learn:

✨ How Datassential uses AI (and has before it was cool) to forecast top trends with 98% accuracy to inform and inspire ideas across industries

✨ Why more approachable or incremental, brand-inspired innovation often outperforms chasing short-lived trends

✨ The biggest macro shifts shaping 2026 and how brands distinguish meaningful, lasting trends from fleeting fads

✨ How brand leaders vet new ideas and validate concepts before investing time, money or operational upgrades

✨ Why collaboration between operators, manufacturers, marketers and insights teams is the new superpower for innovation

A must-listen (or watch) for brand leaders who want to transform data into clearer brand direction to get ahead in the New Year.

Megan’s creative inspiration:

Book: Atomic Habits by James Clear

Brand: Buc-ee's

Beverage: Boulevard Beer

Songs: “Glorious” by Macklemore and “Rosalita” by Bruce Springsteen

If you’re trying to spot new opportunities earlier, build best-in-class brands faster, and think bigger for ideas that define complete categories, you’re in the right place.

Jack Gibbons, CEO of FB Society (creator of Velvet Taco, Whiskey Cake, Sixty Vines, Haywire, Mexican Sugar, Legacy Hall and more), shares how he and his team turned a portfolio of new-to-world concepts into a true powerhouse.

Jack pulls back the curtain on how breakthrough ideas are sparked, shaped, protected, and scaled with soul. He also shares how his rise from server to COO to CEO fuels the creative risks behind FB Society’s continued success.

In this episode, you’ll learn:

✨How to think bigger by intentionally carving out time to break away from the day-to-day and discover new possibilities

✨How multi-unit, multi-brand operators (“MUMBOS”) can win by centralizing what ensures efficiency and safeguarding what creates distinction

✨The exact DNA framework FB Society uses to keep their concepts unique and growing, year after year, even through industry headwinds

✨Why execution is the real indicator of success, and how to use traffic, reviews, and constant feedback loops to keep brands moving forward

✨How to apply the same brand-building systems to inform and inspire your wellness journey, including Jack’s now-famous 40-pushup club

A must-listen for any brand builder who wants to grow their business faster, spot white space earlier, and unlock bigger ideas.

Jack’s creative inspiration:

Book: The Wealth Money Can’t Buy by Robin Sharma

Brand: Hillstone

Beverage: Tequila reposado on ice with an orange slice

Song: “More Than a Feeling” by Boston