You can’t scale a brand today without scaling content.

Yet, most companies are still using outdated systems, fragmented teams, and expensive models that weren’t built for the modern marketplace.

Liz Giorgi is the co-founder and CEO of soona, the all-in-one creative platform to make, manage, and optimize high-quality photo and video content across channels

She shares how she replaced expensive, disjointed production workflows with an on-demand, tech-enabled creative platform designed for modern ecommerce.

Liz also dives into AI ethics, creative leadership, and why founders must think like community builders, not just operators.

In this episode, you’ll learn:

✨ Why content is so much more than marketing - it’s brand experience

✨ How to align creative incentives so partners win when you win

✨ What brands get wrong when moving from DTC to online marketplaces

✨ Where AI can accelerate your workflow and where it damages trust

✨ How brand leaders can pave new paths and help define AI ethics

A powerful listen for founders, CMOs, entrepreneurs, and intrapreneurs who want to reimagine business models, build brands with standards, and scale without selling out.

Liz’s Creative Inspiration

Book: Creativity, Inc. and To Pixar and Beyond

Brand: Figma

Beverage: Margarita with high-quality salt

Song: Early 2000s punk rock, especially Paramore

How do you get people off their phones and excited to shop in real life again?

Emily Schildt is the founder and CEO of Pop Up Grocer, the discovery destination created for curious shoppers and emerging brands that deserve to be found. She created Pop Up Grocer after years in CPG marketing where she saw incredible, new products get lost in overcrowded aisles and online or priced out by a broken system.

Pop Up Grocer started as 30-day pop ups across major cities. It has evolved into a store within a store (namely Nordstrom) and a permanent footprint, starting with the flagship in New York City and a second on the way. Emily shares what she has learned about reimaging IRL brand experiences with a concept the next actually wants to visit.

In this episode, you’ll learn:

✨ Why discovery drives demand and repeat in today’s experience-first marketplace

✨ What makes physical experiences memorable in ways digital can’t

✨ How community and brand storytelling strengthen consumer connection

✨ Why committing before you feel ready can be the fastest way forward

✨ A simple creativity practice to steal (hint: get out of your bubble, talk to six people)

A listen for anyone reimaging brand experiences and business models who wants to make discovery feel fun again.

Emily’s Creative Inspiration

Book: Why We Buy by Paco Underhill

Brand: Everything on PUG shelves

Beverage: Extra dirty martini

Song: She said she needs a pump up song

How do you ensure constant creativity to drive sales and brand loyalty week after week?

Amy Eldredge is Vice President of Menu at Crumbl, one of the fastest-growing brands in the world. She leads the brand’s 52 highly anticipated weekly menu drops per year across the franchise system of more than 1,000 locations (and counting).

In this episode, Amy takes us behind the scenes of what it takes to turn cultural moments, customer input, and culinary instinct into craveable products that scale. From viral collaborations like Benson Boone’s Moonbeam Ice Cream and the Kardashian collab to in-the-moment launches like the Dubai Chocolate Brownie, she shares hits, misses and lessons learned. A self-taught innovator and baker, Amy shares how Crumbl filters trends, tests ideas, and builds systems to ensure consistent creativity.

In this episode, you’ll learn:

✨ How to balance cultural relevance with brand fit for breakthrough innovation

✨ How customer and cross-functional collaboration helps fill your pipeline faster

✨ How to test ideas quickly with customer feedback before you invest in development

✨ How to learn from risks, hits and misses, and use them to improve future launches

✨ Where AI helps expedite innovation, and where human judgment still wins

A must-listen for brand leaders who want to move faster, innovate smarter, and create the next, best newsworthy product promotions for constant news and consumer love.

Amy’s Creative Inspiration

Book: The Book of Secrets by Deepak Choprar; From Impressed to Obsessed by John Picoult

Brand: Lyre’s, De Soi, and St. Agrestis

Beverage: Apple brandy sidecar or a