For almost all of Meta's history, video was king and statics were for retargeting. Right now that's flipped.

Austin Benoit sits down with Andrew Nazarian, paid media director at Search Prestige, who runs Google and Meta ads for clients and agency partners and has more than fifteen years of Meta ads experience.

The first half is about AI in media buying, from the person on the team who uses it most. Andrew uses it to brainstorm hooks and to back-check tests for inconsistent variables. But when he let it build a campaign through Meta's own integration, it came back broken: wrong aspect ratios, copy errors, and account analysis that told him to move budget from a top of funnel campaign into a bottom of funnel one because the conversions looked cheaper.

The second half is for agency owners who rely on referrals and have never run ads for themselves, or tried and turned them off. Paid ads have been Search Prestige's top acquisition channel most months. Andrew covers how to research what's working in the Meta Ads Library, why the offer matters more than the targeting, how to read low performance versus no performance, and why statics are outperforming video since Andromeda.

• In this episode:
• Where AI helps in media buying and where it still breaks
• Why AI misreads an ad account without full context
• Using the Meta Ads Library to find offers that are working
• Offer, hooks, and giving the algorithm enough time
• Low performance versus no performance
• Why statics are beating video right now
• UGC platforms and AI-generated creative

Search Prestige handles white-label SEO and paid media for agencies at searchprestige.com.