The Value of Proprietary Insights

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In selecting startups to fund, investors often use various deal flow channels to find the ones that fit their investment thesis.

In addition to deal flow, the investor also needs proprietary insights.

This comes from not only seeing a wide range of deals but also knowing which deals stand the best chance of an exit.

Proprietary insights come from understanding the needs of the acquirers of startups.

These are often larger companies that grow by acquisition.

Knowing their care abouts and requirements gives the investor a keen insight into which ones will most likely be acquired.

This includes the sector, stage, and key metrics.

For example, this could be fintech companies in the scaling stage with a CAC:LTV metric above 1:8.

An investor can gain proprietary insights by building a network of CEOs in the target area.

Spending time with that CEO network will unveil a list of care abouts and opportunities for a startup investor to pursue.

The more the investor knows about what the acquirers are looking for, the better the investor can select companies to fund.

Consider how to gain proprietary insights for your startup investing.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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