Key Factors Impacting Investor Returns

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup investors seeking higher returns should consider the following factors:

Due diligence -- there must be a meaningful amount of due diligence performed on the startup before investing to increase the returns.

At least twenty hours of diligence should be done for any investment.

Diversification -- it's important to invest in different sectors, stages, and types of startups.

The greater the diversification, the better the outcome.

Critical analysis of the startup -- most startups come with a great deal of hope and hype.

It's important to look at the startup and what is there today.

Valuation -- the price you pay for the equity is a critical factor for a successful outcome.

Look for ways to gain a better valuation on every startup investment.

Fees -- look at the fees for any startup fund or syndicate investment.

It's important to uncover any hidden fees built into the deal.

Comps -- look at similar companies to see how well they fared in an exit.

Consider these key factors for your startup investing.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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