How To Reach Out to an Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders raising funding must first get the attention of the investor.

Some connections come through warm introductions.

Others can come through cold email.

Here are some key steps to take in reaching out to an investor:

Research the investor to understand their investment interest.

This includes the sector and stage.

Find some connection with the investor.

This could be a university alma mater, mutually held contacts, or associations that both are involved in

Write a short email no longer than four or five sentences explaining the purpose of the outreach.

Include a short description of the connections you have with the investor.

Write a one-line description of the startup and what it does.

Ask for permission to send them more information.

Then await a positive response.

Always be grateful for their time.

Never come across as entitled to anything from the investor.

Because you are not.

Consider these steps in reaching out to an investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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