『Startup Confidential』のカバーアート

Startup Confidential

Startup Confidential

著者： Dr. James F. Richardson
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

© 2025 Premium Growth Solutions, LLC マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Episode 156 - Planning Acceleration to Prevent Deceleration

    Episode 156 - Planning Acceleration to Prevent Deceleration
    2025/12/15

    Brands crossing the $100M line, roughly speaking, face a privileged danger : deceleration. It happens very quickly once you hit max ACV or even ¾ of your category’s max ACV. If you didn’t prepare for this, you will have to act fast. It’s very hard to an emerging brand to get past $500M and stay growing like KIND. The solution is to aim for the opposite - acceleration, even when it seems least likely to happen.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    5 分
  • Episode 155 - Emerging Brands As Content Studios - How Do You Decide to Do It?

    Episode 155 - Emerging Brands As Content Studios - How Do You Decide to Do It?
    2025/12/01

    In the last episode I described the content studio revolution inside high growth brands and how it is upending traditional assumptions about how to use promotional agencies, especially social media agencies. Have a listen!

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    6 分
  • Episode 154 - Brands as Content Studios - How Do You Decide?

    Episode 154 - Brands as Content Studios - How Do You Decide?
    2025/11/15

    The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my recent piece at the Food Institute.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    12 分
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