In this episode, Kane sits down with Peter Craft, co-owner of ASAP Trades, a Perth plumbing business built around honest service, clear communication and doing the job right the first time. Peter was also one of the very first members to join Hypotential Foundations.

Peter and Kane get into the real stuff: what they would do differently if starting again, why tracking your marketing spend properly changes everything, the challenge of finding tradies who can also sell, how to train a sales process without scaring off good installers, the role of weekly sales meetings and ride alongs, why callbacks handled well turn into your most loyal customers, what separates a good trades business from a great one, and the power of connecting with other business owners who have already been through what you are going through.

If you run a trades business and want to hear an honest conversation about the messy middle of growing a small team, this one is worth your time.

Follow Hypotential:

Website: https://www.hypotential.com/

Instagram: https://www.instagram.com/hypotential_

Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:

Instagram: https://www.instagram.com/kanetylersmith_/

Facebook: https://www.facebook.com/KaneTylerSmithWA

TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Peter and ASAP Trades:

Instagram: https://www.instagram.com/asaptradies/

Website: https://asaptrades.com.au/