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Baking Perfect | Starting a Home Bakery - Episode 2

What Should You Sell, and Who’s Going to Buy It?

Before you start designing logos, ordering packaging and planning a menu with 47 different flavours, we need to talk about what you’re actually going to sell, and more importantly, who’s going to buy it.

In episode two of Starting a Home Bakery, we’re chatting about choosing your products, finding your customers, researching your local market and working out whether your lovely little baking business idea is actually viable, EXCITING TIMES MY LOVES!

Your homework this week:

• Choose three products you’d potentially like to sell.
• Think about who would buy them, why and how they’d order.
• Research 3–4 similar businesses. Look at their menus, pricing, presentation and customers.
• Chat to potential customers and start testing your ideas before spending money on packaging and branding.

You don’t need to have everything figured out just yet!

Find me elsewhere 🍪

🌐 Website: https://www.brownbutterbakes.uk Shop my bakes, recipes and practical tools for home bakery owners.

📸 Instagram: @brownbutterbake Behind the scenes, baking experiments and everyday bakery life.

🎥 TikTok: @brownbutterbakesleeds Baking science, experiments and tips for home bakers.

▶️ YouTube: Brown Butter Bakes Longer-form baking education, experiments and tutorials.

✍️ Substack: https://brownbutterbakes.substack.com Recipes, baking science deep dives, longer reads and exclusive bonus podcast episodes for paid subscribers.

🎙️ Have a question or something you’d like me to cover? Leave me a voice message and you might feature in a future episode: https://rss.com/podcasts/bakingperfect/voicemail

Thanks so much for listening!

Love, Rubes x