Starting a Fitness Brand from the Ground Up with Aprille Moyster
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Starting a Fitness Brand from the Ground Up with Aprille Moyster
-
ナレーター：
-
著者：
Host Heather Zager interviews Aprille Moyster, creator of FitUWrap, about her journey from having an idea right through to manufacturing. Aprille’s idea for FitUWrap came from personal need. As a runner, she wanted a way to keep her phone from slipping out of her hand while she ran and couldn’t find anything on the market that worked. So she made it. Heather hears about Aprille’s idea, her prototype, the woman who helped her understand the manufacturing process, how Heather assisted in her tech pack, and finally, manufacturing and actually selling her product.
The journey was not a smooth one, and Aprille learned a lot about the manufacturing process through trial and error and by finding helpful people along the way. She recalls the first helpful woman she reached, who walked her through the entire process with gratitude. Heather learns about all the hurdles Aprille faced once she reached the manufacturing stage - from shipping delays to logo application to decision fatigue - Aprille very transparently shares her whole journey.
This episode contains a detailed breakdown of the entire process of having an idea right through to selling it, and will be not only interesting but also useful for anyone engaged in the manufacturing process or curious about bringing an idea to market.
About Aprille Moyster:
Aprille Moyster developed her product, Fit You Wrap, to solve the problem of carrying a phone while running, without risking it dropping or getting sweaty. Nine years ago, she created her first concept of the FitUwrap. Her initial prototype was a twisted neck gator that would wick away sweat and help secure her phone to her hand. Her refined product, the FitUwrap, is professionally designed with high-performance moisture-wicking materials, comfortable stretch, silicone back elastic bands, and secure Velcro.
—
Resources discussed in this episode:
- American Made Apparel Manufacturing, Inc - Sunny
__
Contact Heather Zager | MADE Apparel Services:
- Website: MADEApparelServices.com
- Facebook: MADEApparelServices
- Instagram: MADEApparelServices
- Linkedin: MADEApparelServices
Contact Aprille Moyster | FitUWrap:
- Website: FitUWrap.com
- Blog: TheRunningGeek.com
- Email