In this episode, Jason Call and Coby McManaman break down what to do before the slow season hits and what to do once it does. Coby ran his own remodeling crew in Michigan before coming over to the marketing side, so a lot of this is what he actually did to keep work on the books from Thanksgiving through the new year.

What we get into:

→ Why late August and early September is the window, not November
→ Christmas light setup and teardown, and when adding a service is a red flag instead of a smart play
→ Working your ghosted estimates from the last six to twelve months
→ Email and text campaigns to your database, framed around the holidays instead of around you needing work
→ Personal outreach to your best clients without sounding like you are begging for work
→ Realtor and property manager punch lists on vacant houses before the first of the year
→ Booking your big projects backwards so you can pull clients forward instead of pushing them out
→ Using the slow time to fix your estimate process, your customer experience, and your job costing

Hosted by Jason Call and Coby McManaman of Handyman Marketing Pros

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