Mark interviews Jessica Sorentino, an author brand strategist with more than a decade of experience helping writers and thought leaders connect with their audiences in meaningful, lasting ways. Prior to the main content, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. In the interview, Mark and Jessica talk about: What an author's brand is and how to determine what that brand isA technique of visualizing a coffee/lunch date with a dream reader/follower and writing down what you spoke aboutStripping back the sales and marketing and finding that common groundThe importance of authors having a handy in and having control of marketing their books even when a book is published by a major publisherWork done with Macmillan on their first business-to-consumer productHow authors can sometimes feel being "dumped" by their publisher after the initial launch periodThat it's not really the buzz that makes for solid sales, but it's passionate readersHow much of "comps" (ie "comp authors" and "comp titles") are a part of author brandingThe comradery of authors lifting one another upJessica's "Turning Pages" private consulting for authors and the triangle of the author/book/reader connectionPulling out themes from a book that can help build out that conversationThe value of an author brand during the query/the pitch process to an agent, editor, or publisherHow the publishing industry is really about businesses making a bet on what they're investing inJessica's "Open Book" Substack and how authors can get access to it for freeThe relationship between platform, brand, and marketingThe book club podcast that Jessica co-hosts called "Third Glass"The question of how a book is a want not a need, so how do you make a reader want your bookA reminder of the number of times a person needs to see something before it really sticks, which is 12If you only show up when you have something to promote instead of showing up regularlyPrioritizing engagement and conversations versus followers and likesAnd more... After the interview Mark reflects on a number of things Jessica mentioned. Links of Interest: Jessica's WebsiteOpen Book (Substack)Third Glass Podcast (Spotify)EP 482 - Outlining for Novelists Who Don't Outline with Paul Austin ArdoinEP 481 - Becoming a Creative Luminary with Laura HolleyEP 309 - From Zero to Four Figures with Paul Austin ArdoinManuscript Report (Mark's affiliate link - use MARK10 to save 10%)Buy Mark a CoffeePatreon for Stark ReflectionsMark's YouTube channelElevenLabs (AI Voice Generation - Affiliate link)Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)Stark Realities BookAn Author's Guide to Working With Bookstores and LibrariesThe Relaxed Author Buy eBook DirectBuy Audiobook Direct Publishing Pitfalls for AuthorsWide for the WinGhost Stories of the Great LakesMark's Canadian Werewolf Books This Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover's MoonHex and the CityOnly Monsters in the BuildingOnce Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and AutomobilesYippee Ki-Yay Motherf*cker: A Trivia Guide to Die HardMerry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas VacationI Think It's A Sign That The Pun Also Rises Jessica Sorentino is an author brand strategist with more than a decade of experience helping writers and thought leaders connect with their audiences in meaningful, lasting ways. She has worked with top publishing houses, including Simon & Schuster and Macmillan Publishers, where she developed deep expertise in positioning authors for commercial success and authentic reader engagement. Jessica is the voice behind Open Book: Where Storytelling Meets Strategy on Substack and co-host of the Third Glass: Reading Between the Wines podcast, where she explores the intersection of storytelling, publishing, and personal brand. Her insights have also been featured on many industry podcasts. A sought-after speaker and respected industry voice, Jessica has repeatedly moderated at the Digital Marketing World Forum. She speaks on the importance of personal branding for authors, sharing best practices for using content and storytelling to build engaged communities as well as strategies for maintaining sustainable content creation. Based in Connecticut with her partner and dog, Jessica spends her mornings reading, her weekends baking and gardening, and her workdays helping authors build story-driven brands that connect them with the readers who will love their work most. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By...
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