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What happens when a Lincoln startup grows into a global sports technology company but keeps its home-field advantage?

Haleigh Brouillette, Director of Corporate Communications at Hudl, joins “In the CRE Vault with Mike and Marc” to trace Hudl’s journey from replacing game-film DVDs to supporting teams across 40 sports. She also shares how the company’s flexible Haymarket headquarters has adapted to changing teams, new hardware development, and the realities of a growing workforce.

The conversation covers Hudl Week’s significant impact on downtown Lincoln, including 1,300 employees, 4,200 hotel nights, and one pressing CRE challenge: finding enough walkable event space. Haleigh also explains how Hudl is approaching AI as a tool for faster innovation while protecting sensitive athlete data.

It is a lively look at workplace strategy, company culture, local economic impact, and why Hudl believes its first 20 years were only the warm-up.

Presented by NAI FMA Realty, serving Lincoln, Nebraska and beyond with expertise in commercial real estate brokerage, property management, leasing, investment sales, and market insight.

Thanks for tuning in to In the CRE Vault with Mike and Marc—where we break down commercial real estate without putting you to sleep. Powered by NAI FMA Realty in Lincoln, Nebraska. For more, visit naifmarealty.com.