『Sports Industry Shift for Leaders to Monetise Participation Over Viewership with Michael Dhulst』のカバーアート

Sports Industry Shift for Leaders to Monetise Participation Over Viewership with Michael Dhulst

Sports Industry Shift for Leaders to Monetise Participation Over Viewership with Michael Dhulst

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In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Michael Dhulst, Co-Founder & CEO at Supertri and Chief Operating Officer at Bahrain Endurance, an expert in mass participation sports, endurance events, and sports business innovation. Michael shares how Supertri is reimagining triathlon by creating shorter, city-centre events that combine elite competition with mass participation experiences.The conversation explores the rapid growth of participation sports, how changing consumer behaviour is reshaping the sports industry, and why community, technology, and wellness trends are driving demand for endurance events. Michael discusses Supertri's business model, the evolution from a media-focused sports property to a participation-led platform, and how AI, wearable technology, and digital communities will shape the future of mass participation sports.Key Takeaways:Michael's journey from triathlon enthusiast to co-founding Supertri.Why Supertri reinvented traditional triathlon with shorter, spectator-friendly race formats.How participation, not media rights, is becoming the primary revenue driver for endurance sports.The impact of health, wellness, and community trends on the growth of mass participation events.How wearable technology and AI are creating year-round engagement for athletes.Why building local communities and regional event ecosystems is central to Supertri's growth strategy.The investment opportunity in endurance sports and why consolidation across participation brands is likely.Predictions for the future of mass participation sports, digital communities, and athlete engagement.Noteworthy Quotes:“We asked ourselves, how can we reinvent triathlon and build the triathlon of the future?” – Michael Dhulst“We realised we couldn't rely solely on media rights. Participation is where the long-term opportunity is.” – Michael Dhulst“People want real-life experiences again and want to connect through activity.” – Michael Dhulst“Technology allows us to build communities that exist all year round, not just on race day.” – Michael Dhulst“The real opportunity is bringing people together through shared experiences.” – Michael Dhulst“There is still enormous potential for consolidation across mass participation sports.” – Michael DhulstKey Timestamps:00:00 - Introduction to Michael Dhulst and the rise of Supertri01:45 - Michael's journey into triathlon and endurance sports03:22 - Why Supertri was created and is reinventing triathlon07:43 - Supertri's business model and how it differs from Ironman10:23 - Creating spectator-friendly race formats and media experiences11:43 - Growing participation and building North America's largest city triathlons14:46 - Scaling a global participation sports platform19:33 - Wearables, AI, and building year-round athlete communities24:28 - Investment trends and consolidation in mass participation sports26:11 - Closing thoughts on the future of Supertri and participation sportsConnect with the Guest, Michael Dhulst:Michael Dhulst LinkedIn: https://www.linkedin.com/in/mdhulst/ Supertri LinkedIn:https://www.linkedin.com/company/supertri/ Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448
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