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Two Munster stories show how smart sponsorships shape jerseys, stadiums, and community impact. We dig into Tipperary’s Clover rebrand with Fiserv, Waterford’s Azzurri Walsh Park deal with Azzurri, and what naming rights mean for fans, facilities, and funding.

• Tipperary renews with Fiserv under Clover brand on county jerseys
• Performance-linked elements and support across senior and underage panels
• FBD Semple Stadium naming rights delivering upgrades and community programmes
• Waterford partners with Azzurri to rename Walsh Park, deepening local ties
• Facility modernisation at Walsh Park is improving safety, media, and fan comfort
• Strategic naming rights as sustainable funding for local sport

We’ve got the full lineup of TV and streaming details on sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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Sony acquires a majority stake in StatSports, bringing wearables into a broader stack that already includes Hawkeye and Beyond Sports to build a hybrid tracking future. We also highlight Ireland’s growing sports tech ecosystem, preview Analytics Summit 2025, and scan today’s key headlines.

• StatSports’ journey from Newry startup to global leader in wearables
• Sony’s strategy to fuse optical and wearable data for richer insights
• Impact on Irish sports tech talent, jobs and R&D
• How hybrid tracking could change coaching, medical and fan experiences
• Preview of Analytics Summit 2025 with Kitman Labs
• Dublin Marathon entry changes for 2026
• Budget reactions from Federation of Irish Sport and IRFU
• Funding outlook for horse and greyhound racing
• World Sailing Championships results and daily TV guide
• Where to subscribe and how to get in touch

Please do subscribe wherever you get your podcast from

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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We break down Budget 2026 for Irish sport and what it means for national bodies, players, clubs and facilities. We share the numbers, the politics behind them, and where the real gains can land over the next 18 months.

• €10.8m uplift for Sport Ireland and legacy programmes
• Core funding increases for GAA and IRFU
• Targeted support for inter‑county players
• Growth funding for hurling and camogie in new areas
• €3m for League of Ireland academies
• Women’s rugby pathway investment
• High-performance funding steps towards LA 2028
• Velodrome and Badminton Centre to begin in 2026
• LSSIF annual uplift and community facilities progress

Subscribe on Apple Podcasts, Spotify, or listen daily at sportforbusiness.com. Get in touch at rob@sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

A new boat, a fresh medal, and a partnership built on trust, this conversation dives straight into how Fintan McCarthy and Philip Doyle are reinventing Irish rowing momentum on the road to LA.

We pull back the curtain on their whirlwind post-Paris year: Philip navigating shifts in the emergency department before rediscovering his competitive fire, Fintan shifting from lightweight to heavyweight without chasing “dead weight,” and the two of them finding speed after only a handful of rows together.

The Shanghai story is bigger than a bronze. Fintan and Mags Cremen snatched a world title in the mixed double with a one-spin warm-up, proving that shared technique and fearless execution can trump rehearsal.

Then comes the moment that hits hardest: Jake McCarthy’s breakthrough podium in the single, a long-awaited result that Fintan counts among his proudest career highlights.

It’s high performance shaped by real life—family, grief, and the choice to let emotion sharpen, not shake, the blade.

If you’re curious about how elite teams actually build speed—through honest conversations, evidence-led training, and hard-earned trust—you’ll feel right at home here. Join us, subscribe for more candid conversations with Ireland’s best, and leave a review with the one insight you’ll take into your own work or training.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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What if public funding for major sporting events isn’t a gamble at all, but one of the smartest economic levers a country can pull? The core question remains the same: when do headline costs translate into visitor spending, tax receipts, jobs, global visibility, and a lasting legacy for participation?

We unpack why critics conflate two separate debates—event underwriting versus core domestic sport funding—and show how keeping those ledgers clean actually strengthens both.

Ireland’s edge is cultural and practical: a natural affinity for sport, cities that events can truly take over, and a hosting reputation that turns first‑time visitors into repeat travellers.

Enjoyed the episode? Subscribe, share with a friend who loves the business of sport, and leave a quick review so more listeners can find us.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

A week can crown a champion or cut one down. We follow Jim Gavin’s leap from the certainty of silverware to the volatility of a national presidential race, exploring why mastery in sport doesn’t automatically translate to survival in politics—and what that means for anyone tempted to cross the line from the sideline to the ballot box.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

What if the kit an athlete wears truly began with the athlete? We pull back the curtain on a partnership built around performance, comfort, and identity—then show how a Craigavon factory turned that ideal into everyday practice for Team Ireland on the road to Brisbane 2032.

We trace the journey from a founder’s small home office in 2004 to a thriving operation producing up to 2,000 garments a week, all while keeping production on Irish soil.

There’s more across the Irish sports landscape. We spotlight Goal Jersey Day and the families embracing the spirit, preview the domestic basketball season with streaming options for fans who can’t attend arenas, and recap the first Sports Technology Alliance gathering in Dublin.

If you enjoy smart stories from the commercial world of Irish sport—told with access, context, and clear takeaways—tap follow, share with a friend, and leave a quick review so more listeners can find us. Got a story we should cover? Email Rob at Sportforbusiness.com and join the conversation.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

European nights can change a season—and a balance sheet. We break down how Shelbourne and Shamrock Rovers step into the UEFA Europa Conference League with around €3.8m already secured and a clear path to push total earnings past €5m with a couple of smart results.

Beyond the headline story, we shine a light on the local heartbeat of Irish sport: multinationals backing GAA clubs, the first speakers for our Sport for Social Good conference, and commercial momentum with BDO extending its relationship with Leinster Rugby.

Today's show is in partnership with GAA+, raising broadcast standards at home and abroad for our national games.

Listen in each morning for a crisp, five‑minute pulse check on money, matchdays, and meaningful impact. If you enjoy these daily briefings, follow the show, leave a quick review, and share it with a friend who lives for Irish sport.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.