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Two Munster stories show how smart sponsorships shape jerseys, stadiums, and community impact. We dig into Tipperary’s Clover rebrand with Fiserv, Waterford’s Azzurri Walsh Park deal with Azzurri, and what naming rights mean for fans, facilities, and funding.

• Tipperary renews with Fiserv under Clover brand on county jerseys
• Performance-linked elements and support across senior and underage panels
• FBD Semple Stadium naming rights delivering upgrades and community programmes
• Waterford partners with Azzurri to rename Walsh Park, deepening local ties
• Facility modernisation at Walsh Park is improving safety, media, and fan comfort
• Strategic naming rights as sustainable funding for local sport

We’ve got the full lineup of TV and streaming details on sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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Sony acquires a majority stake in StatSports, bringing wearables into a broader stack that already includes Hawkeye and Beyond Sports to build a hybrid tracking future. We also highlight Ireland’s growing sports tech ecosystem, preview Analytics Summit 2025, and scan today’s key headlines.

• StatSports’ journey from Newry startup to global leader in wearables
• Sony’s strategy to fuse optical and wearable data for richer insights
• Impact on Irish sports tech talent, jobs and R&D
• How hybrid tracking could change coaching, medical and fan experiences
• Preview of Analytics Summit 2025 with Kitman Labs
• Dublin Marathon entry changes for 2026
• Budget reactions from Federation of Irish Sport and IRFU
• Funding outlook for horse and greyhound racing
• World Sailing Championships results and daily TV guide
• Where to subscribe and how to get in touch

Please do subscribe wherever you get your podcast from

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

We break down Budget 2026 for Irish sport and what it means for national bodies, players, clubs and facilities. We share the numbers, the politics behind them, and where the real gains can land over the next 18 months.

• €10.8m uplift for Sport Ireland and legacy programmes
• Core funding increases for GAA and IRFU
• Targeted support for inter‑county players
• Growth funding for hurling and camogie in new areas
• €3m for League of Ireland academies
• Women’s rugby pathway investment
• High-performance funding steps towards LA 2028
• Velodrome and Badminton Centre to begin in 2026
• LSSIF annual uplift and community facilities progress

Subscribe on Apple Podcasts, Spotify, or listen daily at sportforbusiness.com. Get in touch at rob@sportforbusiness.com

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.