Jesse Stinebring has spent his career solving a problem most people assume is unsolvable: getting speed and quality out of the same system. In this episode of Speed, host Keith Lucas talks with Jesse — co-founder and CEO of Blue Rose Research — about why campaigns can't afford to wait weeks for answers, how Blue Rose centralized its modeling to get both speed and consistency instead of picking one, and what he calls the real difference between fast-but-sloppy and fast-and-disciplined. They also get into how AI and coding agents are changing what Blue Rose builds heading into the midterms, and how Jesse recovers from the highs and lows of working in a business where the stakes are, literally, elections.

Speed: Moving Fast Towards What Matters is a six-episode limited series featuring six startup founders and operators who exemplify personal speed and have wrestled with it organizationally — exploring the systematic principles of speed and the critical tactics that make it sustainable as you scale.

In this episode

• 0:00 — Welcome, and introducing Jesse Stinebring
• 2:03 — The speed Blue Rose has built, and why it matters to campaigns racing the clock
• 7:34 — Building a team and culture organized around speed
• 12:11 — Why speed and quality aren't actually in tension — and what Jesse calls the real answer: discipline
• 19:12 — Speed beyond the midterms: AI, coding agents, and protecting what makes Blue Rose's work unique
• 22:03 — Recovery: how Jesse resets after a hard day

The Guest: Jesse Stinebring

Jesse Stinebring is the CEO of Blue Rose Research, which he co-founded in 2021 after a decade working in Democratic analytics beginning with Barack Obama's 2012 reelect. Today he leads Blue Rose's 50+ data scientists, researchers, social scientists, and analysts working to radically lower the barriers to better opinion research tools for big and small campaigns.

Connect with Jesse:

• linkedin.com/in/jesse-s-b490a22b
• https://blueroseresearch.org/

The Host: Keith Lucas

Keith Lucas joined Roblox as employee #7 and later served as CPO and CTO, leading product, engineering, and operations as the company scaled. He went on to serve as COO of Instrumental and now advises leaders across AI, gaming, creator platforms, and enterprise technology. He is also the author of IMPACT and host of Speed.

Connect with Keith:

• linkedin.com/in/kvlucas
• https://keithvlucas.com/

Get the book: Impact — https://keithvlucas.com/impact/

Contact us: speed@keithvlucas.com

CREDITS

Produced by : Leah Barnum

Social Media: Julia Guagliardi - www.stillwaters-creative.com

Editor: Jon Keur - www.wayfarerecording.com

Content Designer: Natalie Leroux - www.studioeightyseven.com

Studio lighting/Setup - www.175productions.com