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Most dentists think they have a marketing problem. In reality, their biggest bottleneck is usually leadership, operations, scheduling, or team execution.

In this episode, Gary Bird, Dr. Shane Wingler, and Richard Low break down how one practice grew from approximately $1.2M to over $3M while increasing new patients from 30 to nearly 90 per month. You'll learn how to identify the real constraint in your practice, improve phone conversion, use AI the right way, build scalable systems, and create sustainable growth without sacrificing your family or health.

Drawing from real-world experience helping hundreds of dental practices grow, Gary shares the operational and marketing principles that separate practices that plateau from those that continue scaling.

If you're serious about dental marketing, practice management, AI, leadership, fee-for-service growth, new patient acquisition, or building a high-performing dental practice, subscribe for weekly episodes packed with practical strategies you can implement immediately.

✨ Timestamps ✨

00:00 - Dr. Shane’s Practice Journey
03:53 - Acquisition and Vision for Growth
06:33 - Overcoming Growth Pains
09:30 - The Value of Masterminds and Leadership
14:20 - Operational Bottlenecks in Growing Practices
18:04 - Managing Capacity and Hiring Strategies
22:04 - Building and Protecting Culture
25:46 - The Theory of Constraints
28:55 - Implementing EOS (Entrepreneurial Operating System)
31:00 - Recruitment as Marketing
39:07 - Shifting from Capacity to Demand
44:46 - Scaling Specialty Services
48:05 - The Math of Marketing Budgets
55:56 - AI Integration in the Patient Journey
58:12 - Patient Financing for Case Acceptance
01:05:08 - Dr. Shane’s Personal Transformation

Connect with our Guests Here ⤵️
Website: https://nextlevelfathers.com/
Website: https://carolinapinesdentistry.com/

Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4jFhb5T

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events