『Speaking Human』のカバーアート

Speaking Human

Speaking Human

著者： MONSTERS Unlimited
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Simplifying the Marketing World for Humans. Speaking Human is hosted by Patrick Jebber and Shad Connelly from MONSTERS Unlimited, a Creative Agency with a Business Brain. Learn more at speakinghuman.comCopyright MONSTERS Unlimited マーケティング マーケティング・セールス 政治・政府 経済学
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  • #209: Beamers, Beavers & Broken Search

    #209: Beamers, Beavers & Broken Search
    2026/08/30
    The Short Summary: We take a bite out of three marketing stories involving BMW’s in-car Spider-Man promotion, Buc-ee’s battle over a beaver mascot, and Google’s increasingly click-free future.

    Show Notes: Get more information at SpeakingHuman.com

    Search Keyword(s): Episode 209

    The Long-Winded Description: In this episode of Speaking Human, we kick it old school with a rapid-fire roundtable on three recent marketing stories that have people talking—and occasionally gnawing their teeth.

    First, we look at BMW owners getting caught in a promotional web after Spider-Man content appeared on their in-car displays. Does an optional branded animation count as advertising? And should a premium automaker be using screens inside vehicles customers already purchased to promote movies?

    Next, we travel to Beavercreek, Ohio, where Buc-ee’s is battling Beaver’s Mini Mart over its name and cartoon mascot. We explore the blurry line between protecting a recognizable brand and becoming a brand bully with apparent jurisdiction over the entire animal kingdom.

    Finally, we consider whether Google Search is dying—or merely transforming into something that no longer sends people to websites. As AI-generated summaries replace traditional blue links, what happens to publishers, businesses, and marketers that spent decades investing in clicks and search-engine optimization?

    Along the way, we discuss superhero promotions, personal digital territory, trademark law, ambitious beavers, zero-click searches, changing online habits, and the risks brands face when they control the gateways customers use.

    Because having the legal right, technical ability, or market power to do something doesn’t necessarily mean people will welcome it.

    Find current and past episodes of the podcast at SpeakingHuman.com.
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    36 分
  • #208: World Cup Winners & Losers

    #208: World Cup Winners & Losers
    2026/07/18
    The Short Summary: We blow the final whistle on the 2026 World Cup and hand out our unofficial awards for the biggest winners and losers in marketing, branding, advertising, and sponsorships.

    Show Notes: Get more information at SpeakingHuman.com

    Search Keyword(s): Episode 208

    The Long-Winded Description:In this episode of Speaking Human, we blow the final whistle on the 2026 World Cup—not by debating goals, saves, or questionable officiating, but by naming some of the tournament’s biggest marketing winners and losers.

    From global sponsors spending enormous sums to claim a piece of the spotlight to unofficial brands finding creative ways around FIFA’s tightly controlled partnership rules, we explore the advertising, branding, and promotional efforts that scored big, missed the net, or got completely lost in the crowd.

    Along the way, we discuss official sponsors, banned brands, ambush marketing, generic soccer fever, celebrity appearances, national identities, and the challenge of standing out during one of the largest sporting events on the planet.

    Which brands made the most of the moment? Which campaigns tried a little too hard? And who deserves to lift the completely imaginary Speaking Human World Cup Marketing Trophy?

    It’s a conversation about soccer balls, sponsorship dollars, marketing fouls, branding brilliance, and what happens when nearly every company in the world suddenly wants to become a soccer brand.

    Find current and past episodes of the podcast at SpeakingHuman.com.
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    28 分
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