『Speak Memorably: Bill McGowan on the Art of Captivating Any Audience』のカバーアート

Speak Memorably: Bill McGowan on the Art of Captivating Any Audience

Speak Memorably: Bill McGowan on the Art of Captivating Any Audience

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In this week’s Thought Sparks Podcast episode, Rita McGrath, a Columbia University Business School Professor, C Suite strategist, business founder and best selling author, sits down with Bill McGowan, founder and CEO of Clarity Media Group and a two-time Emmy Award-winning correspondent. Bill’s second book is Speak, Memorably: The Art of Captivating an Audience,written alongside co-author Juliana Silva. 0:00 Cold Open: The Playing Not to Lose Mentality 0:23 Welcome & Introducing Bill McGowan 1:20 From TV News to Communication Coaching 5:32 The Magnificent Seven: Verbal Devices 10:00 Creative Labels: Toothbrush Test, Goldilocks & Pottery Barn 12:14 The Conformity Zone: Why Executives Sound the Same 15:37 Hooking Your Audience & The Cost of Poor Communication 20:34 Coaching Skeptical Executives 24:16 Structuring a Great Speech (No Jokes) 25:27 Lessons from Stand Up Comedians 29:38 Novartis Super Bowl Ad & The Power of Levity 35:55 Making Complex Problems Simple: The Ozone Layer 37:58 Contextualizing Data for Real People 40:38 Leaders, Symbolism & Plain Talk 45:44 Conveying Bad News (BP & Goldman Sachs) 48:32 Knowing Your Audience & Speech Prep Tips 52:26 “Being Authentic” Needs Discernment 54:41 Where to Find Bill & Closing Listen to more Thought Sparks Podcast episodes on Apple Podcasts and Spotify. https://podcasts.apple.com/us/podcast/thought sparks/id1546758719 https://open.spotify.com/show/0xmTsYXMgTeielwZ0dGTSU Watch Thought Sparks episodes on YouTube. https://www.youtube.com/channel/UCcyXT8iJkTSciUMe0me3L7Q Follow Rita on LinkedIn, Instagram, X and Blue Sky. https://www.linkedin.com/in/ritamcgrath/ https://x.com/rgmcgrath https://bsky.app/profile/rgmcgrath.bsky.social Connect with Rita on TikTok and Instagram. https://www.tiktok.com/@rgmcgrath https://www.instagram.com/ritamcgrath.hub/ Sign up for her Thought Sparks Newsletter on Substack. https://thoughtsparks.substack.com/ Learn more about Rita, her books, and ideas at RitaMcGrath.com.
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