Sophie Morris- the woman taking on the food industry
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Sophie Morris- the woman taking on the food industry
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Sophie Morris has become one of Ireland’s most influential voices on food, with more than 650,000 followers watching as she picks apart supermarket claims, exposes questionable marketing and recommends the products she believes are actually worth buying.
But Sophie knows the food business from the inside too – she trained in Ballymaloe Cookery School and then built her own food company, turning down an investment on Dragons’ Den, and the supposedly dream supermarket deal that became one of the most stressful experiences of her life.
We chat about the booming business of “high protein” foods, the psychology behind supermarket marketing, the surprising power Sophie now has to send sales of a product soaring and why she won’t take money from food brands, and her serious concerns about the food being served to Irish children through the school meals programme.
Sophie also talks about her new RTÉ One series, How to Shop Well Now, airing October 5th and 12th.
COMEDY – after a terrible few days, Ed Sheeran is still facing difficult questions, but he’s playing the answers characteristically safe!
Produced by Patrick Haughey, AudioBrand