Sophia Kianni Biography Flash a weekly Biography.
Sophia Kianni has spent the past few days exactly where her story has been heading for years: at the intersection of climate activism, AI driven consumer tech, and very modern celebrity. The big through line is Phia, the AI powered shopping startup she co founded with Phoebe Gates, which continues to dominate every new chapter of her biography. TechCrunch reports that Phia, which launched in April as a sort of Google Flights for fashion, now searches across more than 300 million items and has already attracted around 500,000 users, remarkable traction for a brand new consumer app. According to TechCrunch, the company’s $8 million seed round, closed in just over three weeks, pulled in buzzy names like Kris Jenner, Hailey Bieber, Michael Rubin, Sara Blakely, and Sheryl Sandberg, cementing Kianni not just as an activist, but as a serious dealmaker in consumer AI. That funding milestone was significant enough to earn its own mini headline treatment on Biography Flash itself earlier this week, with iHeart highlighting how a onetime teenage climate translator for the United Nations is now steering one of 2025’s most watched fashion tech plays.
On the public appearance front, TechCrunch has also billed Kianni as a featured speaker at TechCrunch Disrupt 2025 in San Francisco later this month, where she and Gates will share the Disrupt stage to talk about scaling consumer AI and winning Gen Z loyalty. That session description doubles as a snapshot of her current public persona: Iranian American founder, Forbes 30 Under 30 alum, former UN climate adviser, now using AI to push smarter and more sustainable shopping habits.
In the background, Fortune recently noted that Phia, named one of TIME’s Best Inventions of 2025, has also faced scrutiny for collecting more user data than many shoppers realized, suggesting that one of the defining tests of Kianni’s next act will be navigating privacy and trust as her product scales. The Times of India and TechFundingNews both report that Phia is closing in on a new $30 million round at a roughly $180 million valuation, led by top tier investors, which would elevate Kianni from promising founder to a central character in the consumer AI boom if the deal finalizes as expected. Some social chatter has speculated about new climate projects and possible collaborations tying Phia more explicitly to sustainable fashion, but so far those ideas remain unconfirmed and not backed by major outlets.
For now, the verified story is clear: in just a few days of headlines, Sophia Kianni has moved further from being known only as a UN climate wunderkind, and deeper into the role of a high profile, celebrity backed AI entrepreneur whose decisions on data, sustainability, and brand could define the next phase of her biography.
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