Biography Flash: Sophia Kianni Scores $30M for AI Shopping App Phia with Hailey Bieber and Kris Jenner Backing
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Biography Flash: Sophia Kianni Scores $30M for AI Shopping App Phia with Hailey Bieber and Kris Jenner Backing
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Sophia Kianni, the climate activist turned tech powerhouse, just hit a massive milestone with her AI shopping app Phia, co-founded with Phoebe Gates. Bloomberg reports that on December 4, Phia secured 30 million dollars in fresh funding, valuing the New York startup at a whopping 180 million dollars just months after their eight million dollar seed round led by Kleiner Perkins. The San Francisco Chronicle confirmed the news on December 8, noting star-studded backers like Hailey Bieber, Kris Jenner, Sheryl Sandberg, and Spanx founder Sara Blakely, with Notable Capital leading and Kleiner Perkins plus Khosla Ventures joining in. South China Morning Post and eWeek echoed the buzz, highlighting how this catapults Phia from a Stanford dorm experiment to e-commerce darling, now boasting 750,000 downloads and AI searches across 300 million fashion items.
No major headlines have broken in the past 24 hours, but this funding frenzy underscores Kiannis biographical leap from UN advisor and Climate Cardinals founder to Gen Z venture magnet. TechCrunch from September detailed their digital hustle, including founder-led TikToks, a podcast called The Burnouts with half a million Instagram followers funneling users to Phia, and plans to hire via social media while building personalized AI agents. No fresh public appearances or social mentions popped in the last few days, though the podcasts ongoing 10 million views keep her voice humming in young entrepreneur circles. Speculation swirls on whether Bill Gates might dip in next, but hes publicly supportive without investing, per Vogue quotes in multiple reports.
This rocket ride cements Kianni as a force blending activism, AI, and A-list networks with game-changing potential.
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